Skip to main content

Analysts expect Apple Music and Arcade to rake in a whopping $8.2 billion by 2025

How to manage your Apple Music subscription
How to manage your Apple Music subscription (Image credit: iMore)

What you need to know

  • Apple Music and Apple Arcade are expected to be worth a combined $8.2 billion by 2025.
  • J.P. Morgan expects Apple Music to pull the most weight with $7 billion in revenue.
  • Apple's services business was worth almost $20 billion in the March quarter.

Apple Music and Apple Arcade will be worth around $8.2 billion by 2025, according to a new report. That represents a jump of 36% as Apple continues to drive its services business.

Those numbers come courtesy of J.P. Morgan via Reuters, with a combined subscriber base of 180 million customers all set to pay for the Apple services according to the report.

The two services are likely to have a combined subscriber base of about 180 million by 2025 - 110 million for music and 70 million for gaming - boosted by the rapid spread of the internet and a booming gaming industry, according to JPM analysts, led by Samik Chatterjee.

The breakdown sees Apple Music expected to be worth around $7 billion, while Apple Arcade will rake in $1.2 billion. It isn't clear where Apple One fits into any of this, however — the subscription bundle offers access to Apple Music and Apple Arcade alongside other services like Apple TV+ and iCloud storage.

While Apple doesn't break down its services business, we do know that the March quarter saw reported revenue of almost $20 billion.

Apple sees its services business as a key force moving forward, with buyers of new iPhones all potential customers for recurring subscription services. Apple is likely to offer free trials of its services when they buy a new iPhone 14 later this year, for example.

Apple Music offers millions of songs for streaming including support for advanced features like lossless music and Spatial Audio, while Apple Arcade gives gamers access to a growing catalog of titles with no additional costs or ads involved.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.