App-solute Deadline: July 7th or Miss the Launch!

The App Store will officially launch alongside the iPhone 3G on July 11th, but what's going to be available? We've seen the highlights. Super Monkey Ball. Ebay. Twitteriffic. Loopt. But a handful of Apps do not a Store make. Apple will need some volume and to get it... they've imposed a deadline!

Yup, of the fraction of developers who've been accepted into the program, only those who have their final release uploaded to Apple's servers by 12PM PDT on July 7th will be eligible for App Store launch. (And even then, there's no apparent guarantee Apple will approve you in time for that most auspicious of occasions.)

Quality apps will certainly be vital to the App Store's success, but is Apple cutting things (and developers) too close?

Who am I kidding, while this may inconvenience journalists overeager for early reviews, as long as consumers can hit the icon and get their monkey ball on, all will be right in App land. Right?


Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.