App Store now promoting free trials for subscription apps

App Store on iPhone
App Store on iPhone (Image credit: iMore)

Launch the App Store. Tap on the "Apps" tab. Scroll down to "Try it for Free". Hit "See All". And there it is — a list of subscription apps that are currently being offered with free trials.

Apple has been heavily expanding and promoting subscriptions lately as a model for more apps and as a way for more developers to build sustainable businesses. But customers can be wary of signing up sight unseen.

So, this new promotion tries to take the risk out. With a couple of taps, you get the app and the free trial, and you can make an informed decision about whether or not the app and bundled service is right for you.

There aren't a ton of apps in the promo just yet but they do run the gamut from password managers to fitness programs to educational apps.

If you've been hesitant to try any of them out, check out "Try Something New" and see what you think.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.