App producer David Barnard writing on his blog:
So, let's talk about how developers are gaming the App Store and why it matters to the future of the platform. Any one of these tactics might seem somewhat bland individually, but when tens of thousands of apps deploy multiple tactics across many categories of apps, the impact can be measured in hundreds of millions of users and likely billions of dollars.
From keyword squatting to tricking people into subscribing to high-priced junk ware, none of this is good for Apple, developers, or their shared customers. Only Apple can affect change here, though.
Phil Schiller runs the U.S. App Store. Eddy Cue still runs the international App Stores. It'll likely take some coordination across both their organizations and many of their teams to make the environment less profitable and more caustic to scammers.
But it needs to happen.
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