Apple Adding "Explicit" Category to App Store?

Cult of Mac is reporting that Apple has added an "Explicit" category to iTunes Connect, the portal through which developers submit and manage their App Store apps. According to their developer source:

“It’s available for selection when adding a new app to iTunesConnect although I can’t see any sign of it in the actual App Store yet.”

MacRumors says they've confirmed the information, so where does this leave us now? Apple removed 5000 sex-based apps last week and stirred up a ton of reaction (cheers and jeers alike), only to come up with an organizational alternative a few days (and hundreds of blogs posts, thousands of tweets and comments) later? If it wasn't a reconsideration, wouldn't they have just added the category and reshuffled the apps without all the fuss and muss? Or did they want to force a re-submission to start the new category off with a clean slate?

Either way, hopefully this will include a better ratings implementation to go with it, so parental controls can turn off "explicit" apps without turning off apps that access the web along with them.

What think you?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.