Apple details how App Store Search Ads will work

Following the recent announcement of changes coming to the App Store, Apple has offered details on one of those new aspects: Search Ads. Search Ads are a way for developers to promote their apps in App Store searches in a manner that is distinguishable from standard search results.

The company has published a new section on its App Store developer page{.nofollow} detailing how Search Ads will work.

Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.

The beta for Search Ads will begin on Monday, June 13. Search Ads will launch fully this fall, alongside other changes to the App Store. You can get the complete lowdown on how these ads will work on Apple's developer page.

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

7 Comments
  • Final nail in the independent developer's coffin.
  • Don't know why you were voted down. Granted, what's written in the developer page isn't very verbose, but my gut reaction to the auction model was pretty much the same as yours. It's just begging for abuse and racketeering from the big corps. That and the general idea of ads is crass to begin with, but Apple seem to want to become a fashion/lifestyle company now, and being crass is the modus operandi for that sector.
  • How sad. Apple has always been a cut above, in terms of appearance and professionalism. Crappy ads while trying to find apps is the last thing users need. A.
  • I hate this on Google Play and I will hate this on the App Store as well. We do not need ads in every single place.
  • There are worse things they can do. It doesn't bother me too much. I just hope this doesn't hurt Indy devs who are more prompt in fixing/updating their apps along with making them quality apps.
  • Judge me how you want, I don't care, but the day my most used productivity apps adopt a monthly subscription model is the day I drop those apps like a rock. Yearly, maybe (provided the cost is fair), but if you expect me to pay $0.99 per month for apps like Drafts 4 or Fantastical, forget it!!
  • Just another way for cash poor Apple to bite the hand that feeds them. Sent from the iMore App