Apple hires a former Warner Music exec to join its Apple Music team

How to manage your Apple Music subscription
How to manage your Apple Music subscription (Image credit: iMore)

What you need to know

  • Apple Music has a new hire.
  • Jeff Bronikowski is the new global head of strategic music initiatives.
  • That's a really fancy title!

Apple Music has a new hire, with former Warner Music executive Jeff Bronikowski joining the team according to a Reuters report. Bronikowski will get a lofty new job title – Global Head of Strategic Music Initiatives.

The executive made the announcement via LinkedIn as spotted by 9to5Mac.

Super excited to start my new role at Apple today, Global Head of Strategic Music Initiatives. I'm looking forward to working with Apple Music's amazing team of old friends as well as the new ones to be made.

Bronikowski's previous role was as Senior Vice President at Warner Music Group. He was apparently in charge of global business development, which sounds similar to the job he will be doing at Apple Music. Interestingly, Bronikowski also worked at The Echo Nest, a company that was later picked up by Apple Music competitor, Spotify.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.