Apple taps two Sony executives to lead its video content efforts
Apple is stepping up its original video content efforts, and has brought on a couple of Sony executives to help. Jamie Erlicht and Zack Van Amburg will lead worldwide video programming, reporting to Apple's SVP of Internet Software and Services Eddy Cue.
Erlicht and Van Amburg previously worked at Sony Pictures Television as presidents, and their pair have helped shepherd numerous popular programs, including Breaking Bad, Justified, and The Crown.
Apple's recent programming efforts Planet of the Apps, a reality show that premiered just last week, along with the upcoming Carpool Karaoke: The Series, which debuts in August.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.