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Apple installing stickers to prevent employees walking into glass walls, like always

A few Apple employees, attention on their iPhones, have walked into the big glass walls at the company's new Apple Park campus. It's got Apple, it's got schadenfreude and, of course, it's got a headline.

From Bloomberg:

The centerpiece of Apple Inc.'s new headquarters is a massive, ring-shaped office overflowing with panes of glass, a testament to the company's famed design-obsessed aesthetic.There's been one hiccup since it opened last year: Apple employees keep smacking into the glass.

People have been talking about this for a while, so it's interesting to see both how long it took to get reported in the business publications and the way in which it was reported.

First, it's not funny. I've run into my share of patio doors and it hurts — you take a hit both physically and to your pride. So, empathy. Second, Apple isn't new to big panes of glass. If you go look at Apple Retail Stores with big panes of glass, you'll notice frosted stickers/stenciling that hopefully make them easier to distinguish from empty space.

Apple Park has been installing these as well. If memory serves, the Visitor Center already had them up last time I was there.

Maybe employees racing around with faces buried in iPhones, iPads, and Macs will necessitate more than just frosted stickers/stenciling. We'll see.

In the meantime, hope anyone and everyone impacted is doing ok.

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

7 Comments
  • "First, it's not funny." It is a little bit funny.
  • Remember; anything that even remotely portrays Apple in a bad light is not funny to Rene.
  • Good point but this is hilarious and poor design all wrapped up in one.
  • It's not really poor design; the people walking into the glass are smartphone zombies. This isn't victim blaming, if you're staring at your phone, you can't see where you're going
  • Exactly! Distracted people looking at their phone don't see anything around them. Putting stickers on the windows won't stop these idiots walking into them. The blame isn't with the building, these people need to modify their behaviour. Take responsibility for their own actions.
  • I thought the door thresholds at the new Campus were supposed to be so smooth that an Engineer would not need to adjust his walking gait as he entered the building. How does walking into glass walls work with that?
  • Oh it's not a little bit funny........it's "blow chunks all over your monitors" hilarious!!!!!