Apple is constantly working on maps but, when you look at this incredibly detailed analysis by Justin O'Beirne, Google is racing.
Last year, in addition to the major redesign, we also got Maps apps, so everything from ride-sharing to reservation making could live in and enhance maps. We also got steady progress for Apple Maps on the web.
I expect we'll see some of the next-generation of Maps updates at WWDC 2017 but here's hoping Apple can shed its dependence on TomTom data, accelerate the updates, and start closing that gap.
It's not about beating Google at maps either. It's about providing quality maps all Apple's own. Many people simply use whatever's built into the phone or tablet they buy, and for iPhone and iPad, that's Apple Maps. And they deserve as rapid and continuous improvements as possible.
Apple's got a great geo team, we just need to see more from them in real time.
○ What's new in the Maps app
○ How to find locations and get directions with Maps
○ How to share location and directions with Maps
○ How to delete your search history and prior destinations in Maps
○ How to use Siri with Maps
○ How to enable and use Maps extensions
○ Best Maps app extensions
○ How to change settings for Maps
○ How to report a problem in Maps
○ How to use Maps with CarPlay
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.