Apple Music's 'Lossless' logo just leaked ahead of the feature's launch

Apple Music Lyrics Airpods Max (Image credit: Christine Romero-Chan)

What you need to know

Apple is rumored to be launching a lossless Apple Music tear.
A Lossless logo just leaked on Twitter.

With Apple already very strongly rumored to be launching a new lossless flavor of Apple Music within hours, the feature's logo now appears to have popped up on Twitter for the first time. Simply dubbed Lossless, the feature will presumably offer a higher bitrate of streaming music than had previously been available.

Discovered by designer Stijn de Vries and spied by MacRumors, the logo was supposedly found on the Apple Music website. It's likely that it will be used to differentiate songs that are available as lossless streams from those that aren't.

Hmm look at what I found in the Apple Music website…. pic.twitter.com/Lb4HbQ6NwwHmm look at what I found in the Apple Music website…. pic.twitter.com/Lb4HbQ6Nww— Stijn de Vries (@StijnDV) May 17, 2021 May 17, 2021

Apple Music is already teasing something that "music is about to change forever" and it's thought that a new lossless streaming feature could be announced as soon as tomorrow, May 18.

Existing rumors have Apple potentially rolling lossless audio out at the existing $9.99 price point, ensuring those of us with existing subscriptions won't need to pay extra. It's likely the standard audio tier will then be offered at a lower asking price, although it isn't clear how all of this will work in an Apple One world.

If all of this does go the way we expect, you're going to want to check out the best AirPods Max deals to make sure you're all set for whatever Apple has planned.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.