Apple Store app updated [Update: US and Europe only]

Apple's Apple Store app has been updated to version 1.3 and brings with it some new features... even if it's still iPhone only.

  • Enhanced in-store mode lets you get help and support quickly when you're at an Apple Retail Store.
  • The ability to custom-configure a new Mac with the options you want.

Unfortunately, they didn't update the icon. Let's hope a universal version is on its way. More screenshots after the break, and if you customize yourself a new Mac with the Apple Store app, let us know how it works for you.

UPDATE: It's showing up in the UK app store now, so it look like it is rolling out internationally.

UDPATE 2: We reached out to Apple PR and they told us it's US and EU only for now, more precisely:

Yesterday we updated the US version and launched the app in Europe (UK, France, Germany, Italy, Spain, Switzerland).

So those of us in Canada

[Free - iTunes link]

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Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.