Apple Store app updated [Update: US and Europe only]

Apple's Apple Store app has been updated to version 1.3 and brings with it some new features... even if it's still iPhone only.

  • Enhanced in-store mode lets you get help and support quickly when you're at an Apple Retail Store.
  • The ability to custom-configure a new Mac with the options you want.

Unfortunately, they didn't update the icon. Let's hope a universal version is on its way. More screenshots after the break, and if you customize yourself a new Mac with the Apple Store app, let us know how it works for you.

UPDATE: It's showing up in the UK app store now, so it look like it is rolling out internationally.

UDPATE 2: We reached out to Apple PR and they told us it's US and EU only for now, more precisely:

Yesterday we updated the US version and launched the app in Europe (UK, France, Germany, Italy, Spain, Switzerland).

So those of us in Canada

[Free - iTunes link (opens in new tab)]

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Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Anyone can download this even not in US: set up a dummy apple id with some fake US address and zip code, then u can get any free apps in US app store
  • Giuseppe, You might be able to use a bogus US address to download freebies, but if you want international access to pay content and apps from the US store you'll need a real US address attached to your credit card. You can use a forwarding company to get your own US address and set up your account that way. See here:
  • Got it using my address at 90210 Beverley Hills ;)
    Ridiculous that you can choose to search in Canada but not download here. I do like the updates though, fancier and I love the custom-configuring options.
  • Beverly ;)
  • Actually, this is not iPhone only. I was at the Apple Store Walnut Street today (at 4:45pm est if you want exact) and whipped out my iPad 2 to check into a Genius Bar appointment. Shortly after that, I got a push notification alerting me they were ready, followed by a Meet Up screen. Proof:
  • So where is the enhancement for the iPad?
  • I though it was getting iPad support like the ones in the store.
  • Not in Australia yet!
  • Not in Mexico's appstore, so...not international, at least not fully so.
  • Wait, there's an "Apple Store" app? Isn't "App Store" short for "Apple Store"? So there's an "App[le] Store" app and an "Apple Store" app, and they do different things?
  • "app" short for "application"
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