Apple TV+ has reportedly picked up Cooper Raiff's 'Cha Cha Real Smooth'

Tim Cook on stage presenting Apple TV+ (Image credit: Apple)

What you need to know

Apple has picked up Cha Cha Real Smooth from the virtual Sundance Film Festival.
It's thought that Apple paid around $15 million to buy the movie.
Netflix, Sony, and Amazon were reportedly also keen on picking up Cha Cha Real Smooth before Apple swooped.

Apple TV+ has reportedly picked up Cooper Raiff's Cha Cha Real Smooth after winning a "competitive bidding situation" that involved some of Hollywood's biggest hitters.

Variety reports that Apple TV+ beat out stiff competition from all the usual suspects including Netflix.

The movie was plucked out of this year's virtual Sundance Film Festival.

Cha Cha Real Smooth Screencap Copy (Image credit: Sundance Institute)

"Cha Cha Real Smooth" stars Raiff as a recent graduate working as a bar mitzvah hype man. While on the job, he strikes up a unique friendship with a young mother (Dakota Johnson) and her teenage daughter (Vanessa Burghardt). Leslie Mann, Evan Assante, Raúl Castillo and Odeya Rush fill out the ensemble.

It's thought that Apple paid around $15 million to get hold of Cha Cha Real Smooth in a deal that is said to be the biggest deal yet for this year's virtual sundance market. It also comes a year after Apple broke the spending record by paying $25 million to pick up CODA, a movie that has since gone on to prove very popular indeed. Apple TV+ will no doubt be hoping for a repeat performance out of Cha Cha Real Smooth.

If you want to enjoy Cha Cha Real Smooth in style, be sure to check out our list of the best Apple TV deals on the market today.

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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.