Apple TV+'s 'Ted Lasso' finale sees strong viewership but can't compete with Netflix's 'Squid Game'
What you need to know
- New viewership numbers have Ted Lasso sitting in the top ten thanks to the finale of season 2.
- Squid Game was the most-watched TV show of all, and by some margin.
Viewership numbers for the week ending October 10 have Apple TV+ hit Ted Lasso sitting in the top ten thanks to the finale of its second season, but it was still well beaten by the real winner of the week — the massive hit that was Squid Game.
In fact, Squid Game was just one of the eight Netflix programs that dominated the top ten SVOD originals and SVOD programs according to Nielson numbers shared by Variety.
According to the numbers, Squid Game was watched for a total of 3,021 million minutes from October 4 to October 10, while Ted Lasso managed a respectable — but still distant — 507 million minutes. Other popular shows included Midnight Mass with 707 million minutes and The Great British Baking Show with 505 million minutes — both Netflix offerings.
The hugely popular Ted Lasso already has a third season set to begin filming in January and we can expect that to fare well in terms of viewers. It still isn't clear whether Squid Game will return to our screens or not, although it seems likely that it will. Given the numbers from the first season, Netflix will surely want it back on our screens as soon as possible.
If you want to enjoy Ted Lasso or indeed Squid Game in style, be sure to check out our list of the best Apple TV deals on the market today.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
The first chart you show is an incredible victory for AppleTV+. We're talking fireworks and popping champagne corks. The 10 most watched shows in all of streaming had 8 shows from Netflix and its 200+ million subscribers, one show from Disney+ with its 100 million subscribers and that one show is a big budget Hollywood A list star movie that probably cost a 1/5th of a billion to make and market, and the other top ten show is from the streaming bit player AppleTV+ who probably has 28 or 29 million subscribers.
This isn't a headline that should read 'aw, AppleTV+ you still did alright with Ted Lasso', this is a headline that should read 'AppleTV+ earns shocking victory'.