$50 off
Online only! Shop for new gear at the Apple Store
Apple Watch
Apple Watch Series 4
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Spiffy bands for your Apple Watch Series 4 (44mm)
Accessorize your Apple Watch for less
Look like you're wearing Hermès without spending the money on one
Apple Watch accessories
Have a large wrist? There's an Apple Watch band for you
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From basic to fashion: These are the best Apple Watch Series 4 bands (40mm)
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Take your Apple Watch on the road and protect it while it charges
Apple Watch Bands
Strapping
New Apple Watch bands for springtime are here!
🌹 🏅 ⌚️
Fancy and fashion-forward, here are 12 fab rose gold Apple Watch bands
Accessorize your Apple Watch for less
Look like you're wearing Hermès without spending the money on one
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Get the Apple Watch sport band look for less
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Don't spend a fortune, get the Apple Watch modern buckle look for less
watchOS
international
watchOS 7 is getting new watch faces featuring international flags
Mastering Apple Watch
Having trouble updating your Apple Watch to watchOS 6? Here's what to do!
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Mastering Apple Watch
Keep track of your fitness goals with the Apple Watch Activity app
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Troubleshooting Apple Watch
Can't unlock your Mac with your Apple Watch? Here's how to fix it!
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Secure your Mac
How to enable Auto Unlock on your Mac and Apple Watch
The Best
Latest Apple Watch Articles
$50 off
Apple Watch Series 5 models hit all-time low prices in this sale
A number of Apple Watch Series 5 devices are discounted by $50 at Best Buy while supplies last. These are some of the best prices we've seen to date. Plus, you can score a set of Powerbeats Pro with your Apple Watch and save a further $50.
roll tide
Alabama Football using Apple Watches to track player workouts remotely
Alabama Football is using Apple Watches to remotely monitor player workouts, sending them exercise programs whilst they are kept away from campus due to the coronavirus pandemic.
It's time for a beta
Apple releases watchOS 6.2.5 developer beta 1
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Apple has released the first beta version of watchOS 6.2.5 to developers. Here's how you can download it to your Apple Watch.
Up to $300 off
Latest iPad, MacBook Pro, AirPods, more discounted in limited-time B&H sale
Make the most of these big discounts across a number of Apple's newest devices including the just-released iPad Pro, 16-inch MacBook Pro, AirPods 2, Apple Watch Series 5, and much more. You can save up to $300.
Mastering Apple Watch
Happy World Backup Day. Don't forget to back up your Apple Watch.
Backing up your Apple Watch data can be a little confusing, don't worry, we're here to help.
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Spiffy bands for your Apple Watch Series 4 (44mm)
There's so many more possibilities for your Apple Watch beyond that original band it came with. Here are the best Apple Watch Series 4 bands for 44mm available right now.
It's go time!
Apple releases watchOS 6.2 with in-app purchases, bug fixes
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Apple has released watchOS 6.2, which brings in-app purchases directly to the Apple Watch, along with a number of bug fixes and improvements.
Keeping an eye on Health
Here's how to keep your Health data intact when moving it to a new device
You have a few options if you're looking to move your health data from one Apple Watch to another. We list them out for you here.
Shiny
HeartWatch gets makeover for iPhone and Apple Watch
HeartWatch for iPhone and Apple Watch has been updated with a brand new interface and exciting new features!
Finally!
Cellular Apple Watch Series 5 "coming soon" to South Africa
Apple's cellular Series 5 Apple Watch is "coming soon" to South Africa exclusively with carrier Vodacom.
Strapping
New Apple Watch bands for springtime are here!
The newest Apple Watchbands for the spring months of the year are here.
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Your wrist will shine with LAUT's METALLIC Leather Strap for Apple Watch
Why settle for plain when you can wear a fun, shiny leather band on your Apple Watch. Check out this stylish option for when you want to rock something different.
international
watchOS 7 is getting new watch faces featuring international flags
A report from 9to5Mac claims that code found in iOS 14 points to international watch faces that will display the flags of different countries.
Mastering Apple Watch
Setting up a new Apple Watch is as easy as counting to (Series) 5
Just bought a new Apple Watch? Here's how to set it up.
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Fancy and fashion-forward, here are 12 fab rose gold Apple Watch bands
Calling all rose-gold addicts! Here are the best watch bands that’ll make your rose gold Apple Watch pop.
Protect that Watch
Don't let your Apple Watch get damaged; get a case.
You may think you don't need a protective case for your Apple Watch, until that one time you take it to work and it gets all scratched up. Don't make that mistake. Protect your watch from the elements.
All around protection
Protect your new iPad and Apple Watch with these new products
You can now purchase ZAGG's newest accessories, which were first announced at CES in January. Get them while they're hot!
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Clockwork Synergy's Seat Belt NATO Band wears tough but looks great
Have you been searching for an Apple Watch band that can stand up to your many adventures but look good doing it? Check out the latest band from Clockwork Synergy.
Accessorize your Apple Watch for less
Look like you're wearing Hermès without spending the money on one
The Apple Watch Hermès Double Tour is a beautiful piece of art, but at $1,250, it's a little out of reach for most of us. We share how you can get the Hermès Double Tour look for less.
yay or nay?
This circular Apple Watch concept is sure to divide opinion
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A concept showing off a circular Apple Watch has surfaced on the internet, and boy is it striking.