Fitbit Flex, the new, colorful way to count steps, calories, and more

The Fitbit Flex made an appearance at CES 2013 and we were there to check it out first-hand. If you're looking for a way to integrate your iPhone into your fitness and health routine, the Fitbit flex is a perfect option. It'll not only track your steps but your distance traveled, calories burned, and more.

Once you've put on and set up the Fitbit Flex, you're good to go. It'll track all of your data and then beam it wirelessly via Bluetooth to your iPhone or Android device. Fitbit Flex also includes a built in alarm system as well.

If you're looking for a way to drop off some of that holiday weight, the Fitbit Flex can help keep you on track and on your way. The Fitbit Flex is set to be released this spring in a multitude of colors for $99.95.

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Allyson Kazmucha

iMore senior editor from 2011 to 2015.