Fitbit products disappear from the Apple Online Store

Apple has stopped selling Fitbit devices in the Apple Online Store. The move comes after a report last month that Apple would remove Fitbit products from retail locations. No word yet on if Fitbit products have been removed from Apple's physical retail locations.

Previously under the Fitness & Sport section, Fitbit's devices are nowhere to be found. The Store is still selling rival products like Jawbone's UP24, the Withings Pulse, and the Nike+ Fuelband SE. No formal announcement of the removal was made, and no reason has been given. It's possible that it is related to Fitbit's decision to forego HealthKit integration for the time being.

Source: Apple Online Store (opens in new tab)


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Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

  • Good. Funny part is I was going to wait until apple watch gen 2 but I think I'm getting the one coming out in Spring. The more these bands are coming out like the new up3 ( think that's the name ) and whatever the Fitbit one its making the decision easier. If I'm going to spend close to $200 then why wouldn't I just buy the Apple watch for a little more. A product with way more possibilities then just a band on your arm. Sent from the iMore App
  • Good. Used a Fitbit for years, but will be buying a Jawbone Up3 as soon as they are available. Fitbit doesn't want to take advantage of the iOS can offer because they want more page hits? I would rather use a device from a company that is interested in making things better for me, not their bottom line.
  • Apple is all about a great user experience. HealthKits adds to that experience. Apple Pay also adds to that experience. If a business choose not to support that experience, then Apple will drop support for them, or consumers will.
  • "It's possible that it is related to Fitbit's decision to forego HealthKit integration for the time being." Um... That's likely the one and only reason it's being removed.
  • Hmm. But when stores removed apple pay from their platform...
  • Not even close to the same thing! Sent from the iMore App
  • We do still have them in stores, at least for now. Sent from the iMore App
  • Gone from online but noticed at local Apple Store.