HBO Now, the standalone streaming service from HBO, as officially launched on the Apple TV.
Announced last month, HBO Now gives customers access to HBO content without requiring a cable subscription. The channel is now live on the Apple TV, and an app for iPhone and iPad is rolling out now on the App Store. Apple is HBO's exclusive launch partner for the service.
HBO Now functions much like HBO Go, the company's cable-dependent on-demand service. You can access HBO's library of TV shows and movies, all on-demand. A subscription to Now will cost $14.99 per month, though HBO is offering a 30-day free trial.
HBO Now launches just a few days before the fifth season premiere of Games of Thrones, which takes place this Sunday, April 12 at 9 p.m. EDT.
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Reader comments
HBO Now launches on Apple TV; app for iPhone and iPad rolling out now
What a bunch of bullS?¡t if you already have HBO why in the hell should you have to pay for again I call BS get a life #HBO
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Easy there tiger... HBO NOW is for people won don't have an HBO subscription already!! If you have an HBO sub, you simply use HBO Go... And there you Go! (horrible pun in a desperate attempt to make your life a little more pleasant)
Money hungry MoFo's
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If you had taken the time to learn what you were speaking of before your first comment you'd have saved embarrassment.
Right at this very moment when you click on HBO Now in iTunes, you get nothing but a big black blank screen. Bummer.
HBO Go is not live streaming and they charge me enough for there TV subscription that they need to cough up the HBOnow app
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Why even be subscribed to HBO on your cable provider if you're wanting to live stream through the app? Might as well just cancel HBO with your cable provider and just go full throttle with HBO Now.
It would be nice if the registration page would work. It allows me to subscribe using iTunes, but the profile page returns an error when its filled out.
HBO go is not HBO now https://order.hbonow.com/
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You're kind of stupid, aren't you? You should really do some homework before spouting your mouth off! HBO GO and NOW are NOT the same thing you idiot! If you have a subscription, why are complaining about HBO NOW? It's not for you!
By the way, learn the difference between their, they're, and there!
This service is not available in Canada
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I find the whole idea of paying $15 a month for HBO (no doubt $20 when it arrives in Canada), to be a joke. It has a few good shows, but that's it. I bet they will include commercials as well anyway.
Netflix is a much better deal. $10 a month for so many shows and movies you literally can't watch them all, and they also produce their own high quality shows, just like HBO. If Netflix can produce things like House of Cards, and Orange is the New Black for $10 a month, why is HBO going to be more or less twice as much?
They are just too full of themselves IMO.
I look at it this way, my cable provider wants to charge me $18.99 a month to add HBO. I can subscribe to HBO Now for $14.99 and save money
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I am giving the HBO NOW a trial run on my Apple TV.
I don't have. a cable TV subscription, just Netflix.
If it doesn't work out, it's a simple cancellation.
One problem I do see. You purchase through your Apple ID through ITunes.
If you sign out on your Apple TV , you don't sign in like you're a HBO NOW subscriber.
You have to click the restore through iTunes link.
As for the iPhone/ iPad app. good luck with trying to sign in. The app is rendered useless, I'll wait on that.
For now we just have to be patient. This is new, so I am sure there are bugs to iron out.
I experienced an issue signing-up through Apple TV. (I received a “productID” error on both Apple TV 2 & 3).
To resolve the issue, I downloaded the HBO NOW iPad app. After signing up and creating a HBO NOW account through the app, I was able to sign in to HBO NOW successfully on Apple TV.
Note: When creating your HBO NOW account password, you may want to use uppercase, lowercase and numbers only. The app states that you may use special characters; however, my password containing an allowed special character consistently failed the “password match” validation check.
Wait, the HBO now channel is available on the Apple TV 2??
Great article Joseph! Great read! :) For those who live outside US like me, you can access Netflix, Hulu and similar media stations on your Apple TV by using UnoTelly or similar tools.