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Why iPhone 7 still focuses on true-to-life photography

I originally wrote this explainer back in March, following some comparisons between the then-new Samsung Galaxy S7 and the then-6 month old iPhone 6s camera. Samsung and Apple both make great cameras but have very different philosophies. Apple keeps their built-in camera app as simple and easy to use as possible, and chooses to render their final photos in as natural a way as possible. Samsung, by contrast, prefers more options in their camera apps, and to crush the blacks and boost the saturation on their final photos to make them more appealing. It's a subjective rather than objective difference, and why people can disagree over which approach they like better.

Now that iPhone 7 has launched, we've gone through a new round of camera comparisons, and gotten the same kind of disagreement over the results. Some of us just love the way Samsung renders the photos, much as we love the way TV sets look in display mode on the shelves of big box retailers. Others prefer a natural base so we can choose to adjust them just the way we like, or not at all.

Six months ago, I spoke with Josh Ho from Anandtech and Lisa Bettany from Camera+ about Apple's choices when it came to the iPhone camera. You can read what they originally said below. To help frame where were are now, with iPhone 7, here's what Josh said in his Anandtech review:

Overall, the iPhone 7 camera is impressive and I would argue is holistically a better camera for still photos than the Galaxy S7 on the basis of more accurate color rendition, cleaner noise reduction, and lack of aggressive sharpening. It may not be as lightning fast as the Galaxy S7 or have as many party tricks, but what it does have is extremely well executed. The HTC 10 is definitely better than the iPhone 7 at delivering sheer detail when only comparing the 28mm focal length camera, but the post-processing has a tendency to bleed colors in low light which sometimes causes the images to look a bit soft. In daytime the iPhone 7 Plus' 56mm equivalent camera helps to keep it well ahead of the curve when it comes to sheer detail and really is a revelatory experience after years of using smartphone cameras that have focal lengths as short as 22mm and can't really capture what the eye sees.

iPhone 7 also shoots in DCI-P3 wide-gamut color, which means it captures better reds, magentas, and oranges than most other cameras. Thanks to the DCI-P3 displays on iPhone 7, the 9.7-inch iPad Pro, and the Retina 5K iMac, along with the color management built into iOS 10 and macOS Sierra, Apple also makes sure you can preserve that gamut from capture to display, and across multiple devices.

Now back to that explainer...

Balancing acts

A few years ago I was on a podcast with an optical engineer and smartphone reviewer and we were discussing cameras. What he said stuck with me — that given the wide range of options when it came to everything from pixel count to pixel size, from aperture to image signal processor, Apple was making smart choices and achieving the best balance possible.

That's proven to be true over time. We've seen cameras with too many pixels and too few, with the distortions of angles too wide and image signal processors too aggressive.

Apple, though, has steadfastly stuck with balance.

Rather than going for the highest megapixel number, even if it means shredding the pixel size, rather than over saturating and over sharpening, boosting shadows and exposure — rather than going for the hyper-real — Apple is obsessed with focusing on the really real.

As shown on 60 Minutes, Apple has a team of several hundred people working on the camera system. They look at hundreds of thousands of images of every scene type, in every scenario, to ensure everything from the sensor to the processor to the software is making the right decision every step of the way.

The goal is to capture an image as true-to-life as possible, with colors as natural as possible, and to make sure it looks accurate not just on the iPhone's display, but on your friend's or family member's phone, on a computer's display or a television's display, and on any prints you may choose to make.

If you want to apply effects, if you want to crush the blacks or boost the sat, Apple believes that should be your choice, not theirs. You should be able to add to it freely and not have to worry about taking it away.

Renowned iPhone photographer and co-founder of the acclaimed Camera+ (opens in new tab) app, Lisa Bettany, shared the following:

The iPhone camera picture quality has dramatically improved over the past nine iterations. It's approaching a good enough quality that photographers can now use an iPhone as working camera, instead of a tool to simply capture behind the scenes action.The most recent versions of the iPhone have added a lot of catchy things like "deep trench isolation" to make clearer and more vibrant images and they have succeeded. Images are more true to life now.

According to Joshua Ho, senior mobile editor at Anandtech, there's a lot going into that:

Apple is clearly focusing on a balanced camera. It's one thing to chase numbers but in cameras nothing is free. It's very easy for manufacturers to "game" things like megapixel counts. I'm not going to name any names here, but the examples I'm thinking of tend to have almost a third of the photo out of focus relative to the center. Likewise, by increasing aperture, you're going to inevitably increase issues with chromatic aberration and other forms of distortion.Apple tends to avoid playing these marketing games. Across the board, Apple's camera consistently produces images with natural post-processing, relatively high color accuracy, and competitive levels of detail. Other manufacturers definitely beat Apple in some places, but tend to fall short in areas like image processing or other areas where attention to detail is critical to good photos and videos, and good user experience.

After effects

Apple is in the enviable position of both making their own chips, the A-series, and being able to deploy those chips in every phone, in every region. That leads to remarkable control of the complete pipeline, and remarkable consistency in results across the board.

Some companies put bigger lenses up front. Some put entire server farms at the end. Apple wants to take what it can capture up front and give you the best result possible before it gets uploaded anywhere, if it gets uploaded anywhere at all.

If you choose to, you can add filters and effects from a variety of amazing third party apps. You can even add external lenses like wide angle, zoom, fisheye, and more. That lets you get the best of all worlds — a natural, true-to-life image that you can modify if and as desired. Or not. It's entirely up to you.

Yours truly, shot on iPhone 7 Plus at dusk in New York City. #nofilter.

Yours truly, shot on iPhone 7 Plus at dusk in New York City. #nofilter.

When it makes sense and doesn't introduced disruptive complexity, Apple does bring new features like easy-to-take panoramas, time-lapses, iCloud Photo Library, manual controls, and most recently, Live Photos.

When technology matures, and Apple can maintain their balance and focus on naturalness, they increase megapixels or pixel size, or widen the aperture. If any of those things cause inconsistency or distortions, even if the numbers look great on a spec comparison, Apple waits.

Shots on shots

No one camera, like no one phone, will appeal to everyone, and it's important that we have many different companies trying many different approaches. That's what gives customers options and pushes everyone to do better.

There are things I'd love to see Apple add to the iPhone camera. Faster access would be terrific. A double click of the sleep/wake button, for example, could launch you right into shooting mode.

So would the ability to automagically save Live Photos, Bursts, or slide shows as videos or animated GIFs. Because, fun.

Lisa would love to see a way to further reduce or eliminate the blocky pixelation she still finds in images, especially in skin tones. Also:

The one major hurdle of the iPhone camera has always been the fixed aperture which hinders our creative control. I'd be thrilled to see adjustable aperture in the next iPhone version.

Josh, clearly trolling, thinks Apple could elect to just go with a bigger camera hump. More likely, though:

Apple is pretty close to the limit of what's possible with a single conventional Bayer CMOS camera. To really push the envelope I'd be interested in seeing systems with dual cameras, new color filter arrays, and other emerging technologies.

One area where Apple is already doing exemplary work is accessibility. Where some might simply assume the blind wouldn't need a camera, Apple realized everyone has family and friends they may want to share photos with. So, Apple made the Camera and Photos apps accessible to the blind as well. I'm curious how much further Apple can take that?

Keeping focus

Regardless of where Apple goes next, it's the end result that has to matter most — that we're able to capture the memories and moments we want to capture, accurately and easily, and in a way that we can save and share them quickly whenever and with whomever you want.

Portrait mode for iPhone 7 Plus ships as part of iOS 10.1 this fall. Can't wait to see what the team does for iPhone 8

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

68 Comments
  • great shots!!!!!!
  • As expected, DxMark has just come out and have declared S7's camera superior to iphone 6. Not sure what's the point of this dumb apologetic article when the DXMARK which is the gold standard of camera evaluations has already declared S7 the king of phone cameras.
  • Yeah, I don't get it. The best iphone is tied for 6th place and the other three modern iphones are tied for 12th place.
  • This article is written by Rene Ritchie. Brand name supersedes performance
  • Glad you can read who the article is read by. Rene is objective in his articles, and also passionate about the iPhones. I enjoy reading his articles, if you don't, you know where you can go
  • Kiss my *** fool!
  • Totally agree!
  • DXOMark is pretty much the biggest joke of a ranking system ever. Anyone who objectively sees samples shots from various phones can easily see many incorrect entries in their ordering. Whether its bias or just poor ranking, that site cannot be regarded as a reputable source, at least in mobile camera comparisons. I'm not saying iP7 is better than S7, but just noting that DX cannot legitimately be relied on.
  • This article is about Apples camera philosophy aiming for accurate. DXO gave iPhone 7 an overall score out of 86 from 7 categories, they gave the S7 an 88. Under the colour category the Samsung scores lower than the iPhone with the author referring to the Samsung; "producing vivid results with strong color..."
    Under the artifact category( things that should not appear in the image) they give the iPhone a whopping 96, the S7 gets a 79, even the supposed best smartphone camera ever tested the "Pixel", only received an 84. Impressive results considering Apples camera team is wrestling with a smaller sensor( likely while cursing the design team for insisting on such a thin device and a corresponding small light box and sensor size. ) It fits Apples overall philosophy which is not to aim directly for most popular ( ie camera; overly vivid colour), but to be the best product( ie camera; most accurate) and allow popularity to stem from that. Being the most successful brand in the world, they seem wise to maintain that long held core philosophy. Sent from the iMore App
  • Very good read Rene. What I find interesting when reading reviews of competing products is, everyone feels one picture is better than another which I find difficult to do. When I view these compared pictures it is hard to determine one is better because I am not there to see what is true to my eye. To say one is better than the other without a perfect picture of its true representation is to my eye, impossible.
  • We are a generation that once a phone can do something we want it to do more. iPhones with DSLR level camera features or no one will be completely happy.
  • Yes, but with that much capability, would the iPhone camera then be to complex for the massive majority of every-day users? Those who are not really techy kinds of people?
    They just want to be able to aim and click, and not only don't they know much more about photos, or photography, they don't want to either. They don't care about any more than grabbing a quick memory with the best camera available to them. The one they always have with them, their phone of choice. And that's ok.
    I think Apple has done well to make the camera awesome for the vast majority of users. But their has certainly been an evolution of of more users who want more from a smart phone camera these days. And I believe this is where Apple's challenges are located. How does Apple offer a more capable camera for folks who take their photography more seriously? Or offer more to professional caliber photographers? All the while maintaining simple usability for casual users and novices?
    It should be interesting to see how this plays out over the next few iterations of iOS camera upgrades from the Big Fruit Company. (Hope I didn't ramble to much or to badly) :-)
  • I agree and that kinda what I'm saying. The camera is more than enough for probably 95% of iphone users. How do you reach the other 5%? Doubt if you can because they tend to want more and more DSLR features. As soon as a feature is added the convo turns to what feature wasn't added. Never happy
  • Some great points. People complain (myself included) about the low light performance of the 6S vs some of the newer devices (Nexus 6P, Galaxy S7, etc). When going back and forth between the S7 and 6S, I struggle with which is better (yes I currently have both, I'm not just going off of reviews). The S7 brings out more light but definitely looks less natural, and depending on the scenario has a more painted look to it (I'm being VERY nitpicky here). The 6S brings out less light, but the colors remain natural and it remains sharper (at the expense of a little extra noise). The thing is, I can still see the picture from the 6S just fine... it's not like it dampens the "memory experience" when looking at the photo. So, who knows...
  • Hmm not sure what to make of this article (a hat, a paper air plane) . Some good points here but something just doesn't seem right. The fact that this was published soon after the phone camera shoot out that the s7 just won by a hair makes me think something fishy is up. Last week here on imore the Iphone was declared the winner even though some of the shots where clearly better on the galaxy cameras. Methinks if the iphone had been declared better then there would of been a "switch to iphone article". I dont know just seem a bit of sour grapes to me. More "natural" what does that mean exactly ? Maybe if I had an iphone maybe I would understand.
    I must add I haven't got a galaxy phone or an iphone but what I do know is that they are both brilliant camera phones and both take awesome pictures. As the shoot out article said you cant go wrong with any of these phones cameras but the fact is at the moment the iphone isn't the best anymore, this could change with the iphone 7.
    Thanks for reading my ramblings and please feel free to disagree :-)
  • It is rene, he has to constantly defend apple. He couldn't handle the fact that even iPhone users were calling shenanigans on the "6s is the winner" camera comparison.
  • He doesn't constantly defend Apple, yeah he likes Apple, but he is objective
  • You can't read anything written by Rene with any seriousness. Ever. Sent from the iMore App
  • As longest he doesn't take selfies, that chick and him are creepy!
  • Nor your comments
  • You hit the nail on the head that iPhone may not be the best anymore. But, with Samsung and Apple locked into this constant volley with six months between thier upgrade cycles it will continue to go back and forth. I just get tired of the fan boys on both sides saying "mine's better!" Bottom line is just pick your phone, be happy and leave others to their choices. We've all got great tech these days.
  • I agree with you. As soon as I saw the title I thought to myself, "didn't the S7 win in the camera shoot out?" Then I looked at who wrote the article and then it all made sense. Once I saw that I could not bring myself to reading this, let alone taking it seriously. I carry an iPhone 6S Plus and a Note 7. I prefer shooting on my Note 7 any chance I get. I had the iPhone 6 Plus and the S6 Edge and noticed the difference then. I still picked my Samsung over my iPhone. I will say the best camera phone I have ever owned and used was the Nokia 1020 and I am thinking about buying it again just to have for trips that matter. But I do not buy a phone mainly for a camera and I will be buying the iPhone 7 Plus. Really want to hold off until next year which marks the iPhone's 10th anniversary. I have my original iPhone still in the box.
  • Wow you are like in total denial and damage control of what Derek posted, aren't you? Jesus you are like Tim Cook's personal cheerleader. Posted from my Nexus 6P
  • You put it better than I did, this seems like damage control although fair enough from what I have read and seen the iPhone does have a great camera just not the best anymore Posted via the iMore App for Android
  • I have this image in my head of Rene getting into a bed crammed full of Apple products and spending the night rubbing them against his body, moaning rapturously. It's kinda hard to believe anything he writes. It's certainly not objective. I love reading his pieces though. I see him as the iMore comedy writer. The iPhone no longer has the best camera. Get over it. Maybe the iPhone 7 will regain the crown. Phone cameras in general have been good enough for most people to use as their sole camera for a few years now. Nobody cares. The iPhone build quality is no longer in a class of its own either. And it's OS has been playing catch-up and copying features from other platforms for years. Now they are spinning their trailing in cloud-based services as a deeply caring concern over privacy. People lap it up.
  • I'm sorry for the image you have, that is quite disturbing. I try, yet fail quite often, to give Rene the benefit of the doubt. Because we all see things in slightly different ways. He still sees the port alignment as a pet peeve and somehow equates that to attention to detail on security (sigh). But he also has a design background. I have pet peeves that others wouldn't understand because of my trumpet/music background. But still Rene does seems to be prepared for negative Apple press or positive android press with a counter attack Apple post.
  • LOL so we should overlook his ridiculous damage control posts and unwarranted attacks against other platforms and consistently giving Apple a free pass on any stupid decision they made simply because he has a design background and would be better suited as an art or industrial design professor ripping off Ives (who ripped off Braun designs in the 60s)? LOL XD HAHAHAHAHAHA
  • Wow. You're a jerk. A jerk that hasn't studied much, apparently
  • It has not had the best camera in some time. The Note 5, 6P, and LG V10 all have superior cameras to the 6S/6S Plus per many other websites with more balanced views than this one. Face it: Apple has not had the best screen, camera, sound, any a great deal many other things in years. They are a great phone for an easy/small barrier to entry to enjoy, but Apple has not had "best in class" in a lot of categories for awhile. They are a jack of all trades but master of none at this time.
  • I can't tell if the Apple videos in the article are ads, or part of the article, thus hard to tell how they fit into the story.
  • I have no doubt that iPhone is capable of taking amazing images, we see them all the time.. However, I cannot think of a more awkward device when it comes to taking pictures. I have my phone with me everywhere but I use it to document things, like receipts or a sign; never for artistic purposes and there is never consideration for it. To me, in my hands, iPhone is woefully subpar. I need the optical view finder of my Nikon or Fuji. I create images that matter with those cameras whereas iPhone is the disposable.
    But that's just me.
  • Good read... thanks for the post.
  • Good way of making excuses for an inferior camera.
  • Nobody, even Apple can be best in everything each year. When it came out iPhone 6 PLus was benchmarked as best mobile camera on the market, making 6s Applre focused on strong aluminum alloy, incredible performance and revolutionary 3D Touch. A9 not only was most powerful chip of 2015, it beats in real life performance Galaxy S7 with latest Snapdragon 820. Apple has consistently been delivering great design, built quality, performance, camera, user experience year after year with its iPhone line up since 2007, Samsung has just made its first nice smartphone, good for them.
  • Just like a Mini DSLR. Wonderful shots.
  • Its probably no surprise Apple makes up most of it in software what it can't do in hardware. But then again, doesn't every camera phone ...? It's just Apple does it better than others in places. I would even go so far to say even professional camera's must have some sort of the same thing... I could be wrong though and instead its probably fully hardware based. Just goes to show though with smart phones,, u can come just as close in software too as well.
  • Rene misses the mark here - iPhones have fallen behind in the mainstream because the volume seller is the 6S and without OIS it can't compete against the best unlike the Plus. This HAS to change with the 7. Image quality of the Plus is already class competitive and likely the easy gains are gone. The 7 will likely catch the S7s focus speed and with a larger sensor push image quality past competitors due to better software. But OIS is needed in low light bc humans are taking the photos and the 7 can't be worse than the 7 plus.
  • Thanks for the informative article! There seem to be many people that hold Rene's enthusiasm for all things Apple against him, sadly. This site is not about Apple vs Android, it's about having the most fun with your (Apple) devices, and using them to the fullest.
    Everyone, please accept iMore's chosen motto (see 'about iMore') when you visit this site: 'Live a better life with Apple!'
  • I usually just read article skip over comments because seems like The only people who post comments 95% of time are android fan boys trolling
  • Was that extra "d" a typo? ("When it makes sense and doesn't introduced disruptive complexity,...")
  • And here is why the galaxy s6 has better pictures
  • I'll mention why I will always own a iPhone and love the camera the best. It ****** people off, android fan boys are why I will never have another android in my home. The rude sarcastic jerks that post hate daily on a Apple fan site are lowest forms of life. Hey you guys ever smell flowers outside or see daylight? Or do you just sit on Apple site and post random hate and try be first ? Really need get life, the sarcastic hate comments you post only make you come across as a loser. And on top of that it'll keep Apple fans away from your virus filled, update seven times a year crap.
  • People who are fans of a certain mobile operating system, who also enjoy commenting on articles concerning a competitor of their favorite operating system, are the "lowest forms of life." Not brutal dictators, not child molesters, not murderers, or people who like to laugh at the elderly when they trip on a street curb. I think you take this a bit too seriously, chief.
  • He's not saying everyone who likes android is part of 'the lowest forms of life', just the android fanboys who post hate on Apple blogs
  • Such rage much caffeine need to go out
  • I have tried two ip7+s now in the Apple store and take a picture if the natural wood tables they use to display in the store and I cannot get the colors to look true to life. Both times the colors have come out grey brown as opposed to the vibrant yellow brown they are in a natural wood tone. I thought the first one was a bad unit but now I am thinking I am not a fan of the cameras color accuracy. Posted via the iMore App for Android
  • It still lost the blind testing done on Mobile Networks last week (ducks for cover) . Posted via the iMore App
  • lol.. Why do you think this was re-blogged. Damage control.. :D
  • Or just because it relates to the iPhone 7 which was just released…
  • "Hey, hey guys, hey guys don't ignore me, look the Samsung camera is betterrrr!!!!" You sound like an *****. Nowhere in this article does it say that the iPhone is the best camera out of them all, it's just an article stating that the iPhone camera is a great one and why it focuses on true-to-life photography
  • This is all great in theory. The problem is it's not completely true. The iPhone isn't always the most balanced and true to life. Is it sometimes? Sure. But it also tends to add warmth that isn't true to life in some scenarios. And in others it's a bit dull vs. real life as well. In the same way, Samsung tends to over-saturate certain environments, but also tends to be very accurate in others. Sidenote: The whole DCI-P3 wide-gamut color thing is actually pretty cool. The problem is 99.9% of the population will never really experience the benefits of it for now. Maybe in a few years it will be more common to have displays that can view them properly, but it's almost a moot point right now.
  • Thank you. Intelligent post. No one gets it 100% right. But thank goodness for competition or nothing would improve. Let's hope this debacle with Samsung helps them double down on patience and sending out a more reliable product in the next Note iteration 'cause one player in the sandbox isn't good for any of us. Sent from the iMore App
  • Like the article! But really!! Using something embodied in the article that requires Flash. Yikes!
  • Wow… did we just step back 10 years? What's it being used for in this article because there's no way I'm installing Flash to find out
  • Typical Rene. After 13000 votes including people from this site voted, and the galaxy s7 killed it, I shouldn't be surprised that Rene had to write this piece. What a blindly loyal fanboy
  • And you're just as much as a fanboy yourself taking the time to go to an Apple-related website to proclaim that Rene is a fanboy just because he writes articles about the iPhone because he likes the phone. That doesn't make him a "blind fanboy" but with that type of comment that you wrote it makes you look more like one than him
  • Wait, why wouldn't I go to an Apple related site? I have an iPad and I love it. I come on here to read the articles and see if there is any new stuff. Rene is a fanboy however. He's left no doubt about that with his ridiculous articles. I also visit Android Central which is the sister site to iMore, and their writers are actually objective. They don't blindly defend Android from it's shortcomings nor gloss over problems with any phones they review. Rene will bend over backward to defend Apple's products from their shortcomings. I was actually pleasantly surprised when Rene wrote the article about how Apple needs something like a Chromecast. Definitely a surprise, and an exception that proves the rule. I can tell that you're in the same boat as him. Blindly loyal and not objective.
  • You can believe what you like, I see Rene's articles as objective, obviously you can tell he likes Apple, but he does point out flaws
  • I laughed when I read this comment that Rene's comments are objective. You are clearly blinded by your loyalty to Apple. Unless you do not know the difference between objective and subjective.
  • I've voted shoot out but I thought it was dumb because no one knew what the real picture look like of course if you like over saturated colors you're going to pick that I'm does do stand out more but if we have a comparison with an actual picture say, 35 mm I would bet the outcome would be different if we were to compare what it should look like and what it does look like Sent from the iMore App
  • That experiment proved what is most popular, not what camera is most accurate. Though I agreed with one S7 flash pic being better. I mostly preferred the Lg the ip7 and a couple lumias. I'm looking for natural colour and proper exposure dynamic range. For me the S7's images were obviously over vivid; But that is poplular. Sent from the iMore App
  • OIS? Three years after anyone else. Apple marketing at its best. They could of done it last year. But they had to wait until they had more space in the iPhone. Laugh so loud and nobody buys an iPhone 7 anymore
  • Why so angry lol. We all know apple don't care about winning spec wars. They are not the best phone for tech people. They built a phone that the average joe will buy and enjoy because they don't care about pixels and having the best of the best. Most people want really good and easy to use and mostly trouble free and they get that with apple products. Tech heads want more of this and more of that and that's just not who apple is trying to reach. Like it or not it works for them as selling 40+ mil phones in a Q is considered and bad Q and Samsung was bragging of selling 2.5 mil Note 7's hoping to reach 10 for the Q.
  • I'm a "tech person" and so is one of my friends and we both use iPhones. Working with tech doesn't necessarily mean you want the highest spec or want to be able to tweak the device, if anything when I've used Android phones I've tweaked them mainly for the purpose of removing bloatware or upgrading the software without having to wait for the carrier to release the upgrade several months later. With the iPhone you don't need to do this. The iPhone doesn't come with any bloatware, and receives updates as soon as they come out. It's a device that "just works", and whether you're a tech person or not that's a huge benefit over other phones. I gave Android a try but there was little issues here and there which just didn't leave a great experience. There are things about Android I prefer over the iPhone, such as the extra customizability and file-system access, but the stability and just generally how the iPhone works is much more of a benefit to me than that. As for specs, a lot of the smoothness of the phone depends on the software as well. Android is known for not being the most optimized and not having the best memory management, and as such phones with Android need to have higher specs to match the performance of the iPhone, that's a fact even though some people don't want to believe it, but Android does get smoother with each release. At the end of the day, each device has its upsides and downsides, it's whatever is best for the person buying the device
  • Plenty of people are buying the iPhone 7, you're deluded
  • Great article Rene. Listen I prefer accuracy and lifelike pictures over pixel boost and overly saturated photos. My preference. Does that mean Samsung makes lousy phone cameras of course not. Lots of people like a vivid color display over more tone down displays. Part of the reason plasmas died to lcds. I have seen my friend's Note 5. It is a beautiful phone. Especially with the stylus. Love what you can do with that. But when I look at her photos compared to mine I rather the natural look 100%. She likes the Note's compared to iPhone's. I can't talked to aperture and all the other 'expert' points some of you might refer to. But all the mud slinging and calling Rene a fanboy is stupid talk. I think he stated his point well. Color accuracy vs. color pop. You take your pick. To each his own. I won't be surprised some insults get hurl at me as well but so what that's what immature people do. Nuff said. Sent from the iMore App
  • +1
  • love portrait mode. is so good nobody believes it is a phone.thumbs up apple good job