Hockenberry: An Open Letter to Steve Jobs on App Store Pricing

Steve Jobs and App Store icon
Steve Jobs and App Store icon (Image credit: iMore)

Not content to simply produce great (and great looking) software, Craig Hockenberry continues to knock it out of the park on his furbo.org blog as well, this time with an open letter to Apple CEO Steve Jobs on App Store Pricing:

As an iPhone developer who’s been in the App Store since its launch, I’m starting to see a trend that concerns me: developers are lowering prices to the lowest possible level in order to get favorable placement in iTunes. This proliferation of 99¢ “ringtone apps” is affecting our product development.

This is something we've been following on TiPb, and something that both interests and concerns us greatly. The App Store is quite literally a killer app on the iPhone, but competition of revving up from all sides, including Android Market and the BlackBerry series of offerings.

Check out Hockenberry's complete article, and let us know what you think Apple could do to properly incentivize developers to make the next Excel, the next Quark, the next killer app?

Or should they? Do you prefer your $0.99 apps, and don't really care if we ever see anything more?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.