New iPhone Ad Focuses on Reading Apps

By Rene Ritchie
last updated

Classics (and all around awesome icon and UI) designer Sebastiaan de With posted on his Cocoia blog that his co-creation is currently being featured in a new ad for the iPhone:

How very awesome it is to see this on Apple’s website (and possibly on TV!). You can read about the design process of Classics here.

This latest ad continues Apple's current trend of focusing on apps as the killer iPhone feature, this time specifically on a variety of different apps that let you "read" in one way or another: Yelp for restaurant reviews, OsireX for MRI scans, and Classics for "regular old book".

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.