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Apple One services bundle now free with select EE network contracts

The Apple One and EE logos side by side.
(Image credit: Apple / EE)

If you’re on the hunt for a new iPhone contract in the UK, EE has just announced a very tempting contract offer that bundles in a host of Apple services.

Just ahead of the expected launch of the iPhone 14, EE has upgraded its Full Works plan to now include the Apple One bundle.

It’s the ‘Individual’ plan of the Apple One Bundle, which includes complete access to the Apple Music, Apple TV+ and Apple Arcade catalogues at no extra cost, as well as 50GB of iCloud storage space. It’s not the full Apple One package – that would also include Apple Fitness+ and the premium tier of Apple News access. But it’s a great sweetener for those looking to join the network.

But it may be familiar to existing EE customers – the Full Works plan has previously included Arcade, Music and TV+ access, with just the addition of iCloud storage representing an upgrade for those already tied to the network.

Note too that the plan includes inclusive data roaming for when travelling abroad to a wide variety of destinations.

Apple betting big on services bundles?

A separate purchase of the Apple One Individual plan bundle would cost £14.95 ($14.99) a month. The cost of the EE Apple bundle has yet to be announced, but will likely be dependent on the handset it’s paired with. 

The deal launches on August 31st, and will be the only offer of its kind in the UK. International alternatives are expected to follow.

EE’s move appears to pre-empt a plan said to be already taking shape at Apple HQ, where the company will itself start to offer contract sales of its handsets, paired with services bundles. 

It would allow customers to get access to the latest iPhones and swap them out for when a new device is announced – though the customer would never truly own the phone, instead leasing it from Apple. It’d be a dramatic shift for Apple’s retail model, but one with enough weight of rumors behind it to suggest it could be announced alongside the iPhone 14 release date itself.

Gerald Lynch
Editor in Chief

Gerald Lynch is the Editor-in-Chief of iMore, keeping careful watch over the site's editorial output and commercial campaigns, ensuring iMore delivers the in-depth, accurate and timely Apple content its readership deservedly expects. You'll never see him without his iPad Pro, and he loves gaming sessions with his buddies via Apple Arcade on his iPhone 13 Pro, but don't expect him to play with you at home unless your Apple TV is hooked up to a 4K HDR screen and a 7.1 surround system. 


Living in London in the UK, Gerald was previously Editor of Gizmodo UK, and Executive Editor of TechRadar, and has covered international trade shows including Apple's WWDC, MWC, CES and IFA. If it has an acronym and an app, he's probably been there, on the front lines reporting on the latest tech innovations. Gerald is also a contributing tech pundit for BBC Radio and has written for various other publications, including T3 magazine, GamesRadar, Space.com, Real Homes, MacFormat, music bible DIY, Tech Digest, TopTenReviews, Mirror.co.uk, Brandish, Kotaku, Shiny Shiny and Lifehacker. Gerald is also the author of 'Get Technology: Upgrade Your Future', published by Aurum Press, and also holds a Guinness world record on Tetris. For real.