Apple's iPhone 15 and iPhone 15 Pro get a big UK price cut

iPhone 15 Pro
(Image credit: Apple)
iPHONE 15: What you need to know

Apple has announced its iPhone 15 and iPhone 15 Pro, bringing with it a major price cut to its entire flagship lineup in the UK. 

Last year's iPhone 14 started at £849, £949, £1,099, and £1,199 for the iPhone 14, 14 Plus, 14 Pro, and 14 Pro Max respectively. However, this year's iPhone 15 starts at just £799. In fact, Apple has shaved money off every model, a further £50 off the iPhone 15 Plus £899, and a massive £100 off the iPhone 15 Pro. The iPhone 15 Pro Max still starts at £1,199, however, you now get 256GB of storage, which is the same price as last year's model was in the U.S., and cheaper than the UK equivalent.

On the iPhone Upgrade Program, will incur the usual £69 fee, but the monthly payments for every single model have been reduced, making upgrading a no-brainer. In the run-up to the event we were worried about some hefty increases to iPhone, but prices have been reduced across the board, leading to some very good news for UK customers. 

Here's a quick reminder of how much the iPhone 14 and iPhone 14 Pro cost:

Swipe to scroll horizontally
UK iPhone 14/14 Pro upgrade program prices
Row 0 - Cell 0 iPhone 14iPhone 14 PlusiPhone 14 Pro iPhone 14 Pro Max
1TBRow 4 - Cell 1 Row 4 - Cell 2 £88.95£93.95

However, Apple's iPhone 15 starts at just £42.92 for the 128GB iPhone 15, and £55.45 for the 128GB iPhone 15 Pro. At every price point above, upgrading to the iPhone 15 and iPhone 15 Pro is cheaper than staying on your current price plan. Contributing to this, Apple has also reduced the cost of AppleCare+ in the UK. 

AppleCare+ costs £199 for the iPhone 14 Pro and Pro Max, £179 for the iPhone 14 Plus, and £149 for the iPhone 14. Now, however, those prices are all £20 cheaper. 

Apple's new iPhone 15 comes with USB-C, a 48MP camera, the Dynamic Island, and more. Meanwhile, the Pro gets the A17 Bionic chip, a titanium chassis, a brushed finish, and more. Both will be available to pre-order on Friday and are coming out on September 22. 

iPhone 15 Pro | Register interest

iPhone 15 Pro | Register interest

Preorders begin September 15

Go straight to the source and grab an iPhone from the company that makes it. Preordering here will make sure that your iPhone arrives spot on release date, and while you won’t find any offers or deals, you’ll likely get it before everyone else. You’ll probably want to add Apple Care as well.

We're covering all the Apple iPhone 15 event announcements live as they happen. Don't miss all our iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, iOS 17and watchOS 10 coverage so far.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9