iPhone 15 & iPhone 15 Pro release date rumors: When will the new models go on sale?

Inside the Apple Store in Knightsbridge, London
(Image credit: Gerald Lynch / Future)

iPhone 15 and iPhone 15 Pro are just around the corner. In fact, the word on the street is that a launch could be imminent, coming in just a few weeks' time. With Apple announcing an event for September 12, that now looks even more likely.

Alongside this, we also now have a few more concrete rumors as to when the iPhone 15 event will be available for pre-order, and as such a better idea of when the phones will be available to buy. 

Our most recent, and likely most accurate info, comes from none other than top insider Mark Gurman, famed throughout the world as the foremost expert and insider when it comes to Apple. 

As we're shaping up for an iPhone 15 release date in mid-September, here's what we know so far. 

The iPhones that came before

You don't get to the iPhone 15 without releasing a ton of iPhones before it, and they all have their own story to tell.

Take the iPhone 14 lineup of 2022, for example. They were all announced on September 7, but they went on sale on September 16. Or, some of them did. The iPhone 14 Plus had to wait until October 7. It was a similar story for the iPhone 12 lineup, too.

With that in mind, let's take a look at when the most recent iPhones were announced and then when they went on sale. Hopefully, we can get an idea of what to expect in 2023.

  • iPhone 14 — Announced on September 7, released on September 16
  • iPhone 13 — Announced on September 15, released on September 24
  • iPhone 12 — Announced on October 13, released on October 23
  • iPhone 11 — Announced on September 10, released on September 20
  • iPhone XS — Announced on September 12, released on September 21
  • iPhone X — Announced on September 12, released on November 3

The general pattern is that Apple announces its new iPhones in the second week of September and then releases them to the public nine or 10 days later. There are outliers, of course. The iPhone 14 Plus, we discussed, and the iPhone 12, which was impacted by the COVID-19 pandemic taking hold and wrecking global supply chains. 

But, generally, nine or 10 days is the window Apple tends to work to. It announces new models mid-week, puts them up for preorder the following Friday, and makes them available to buy the following week

So now that we have that context, when will Apple announce the iPhone 15 and iPhone 15 Pro models, and when will they go on sale?

iPhone 15 & iPhone 15 Pro expected dates

Mark Gurman reported in early August that "signs are increasingly pointing to Sept 12 as the iPhone 15 event date," In his Power on Newsletter, Gurman gave us our clearest sign yet that the event is set for September 12 or September 13, doubling down on September 12 shortly after.

That turned out to be true, with Apple announcing an event for that very same date.

This means pre-orders are likely to begin on Friday, September 15. We'd then expect those orders to arrive on September 22, when the iPhone 15 line is available to the public in-store and online. 

The iPhone 15 Pro Max wrinkle

There's always the chance that we could see a staggered launch, of course. Rumors of iPhone 15 Pro and iPhone 15 Pro Max supply constraints are already starting to appear. And if Apple is indeed struggling to get its best iPhones ready for the big day it could choose to delay their launches slightly.

That would mean that the iPhone 15 and iPhone 15 Plus would go on sale before the iPhone 15 Pro and iPhone 15 Pro Max. Such a move would give Apple time to stockpile units ready for sale in October.

Apple might simply choose to put all four models on sale at once and deal with the product shortages that follow. New iPhones behind hard-to-find would be nothing new of course, and there's a school of thinking that scarcity is no bad thing for any new product at release. For Apple's part, we'd suggest it would just rather be able to sell an iPhone to everyone who wants one at the time they want it.

The most likely scenario

We can infer the preorder and launch dates from the now-confirmed September 12 event, although that iPhone 15 Pro Max wrinkle will still remain until Apple shares launch dates with us.

The launch date isn't the only thing we're questioning right now, of course. Talk of price hikes means that the iPhone 15 prices might be higher than we'd like and that might help reduce demand. But one thing's for sure, Apple never struggles to sell new iPhones on launch day no matter how much they sell them for.

As for when that launch day will be, we'll have to wait and see.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

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