In a new interview, Jimmy Iovine goes a bit into detail on how he sold Beats to Apple. Iovine, who has been named one of GQ's Men of the Year, says that he sold Apple on his music streaming service by offering to fix problems that the company had developed in music.
Iovine was brought on board at Apple as part of the company's acquisition of Beats earlier this year.
Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.
Too bad his headphones are junk. It must give Johnny Ive quite a headache to have to redesign such tacky, poor performers.
Aren't they getting better?
Get the best of iMore in in your inbox, every day!
Thank you for signing up to iMore. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.