Making people wait for 'Slow Horses' episodes 'was Apple's decision' but it's working

Apple Tv Slow Horses Sneak Peek
Apple Tv Slow Horses Sneak Peek (Image credit: Apple TV+)

What you need to know

  • Apple TV+ show Slow Horses launched with two episodes and has been releasing new ones weekly.
  • Director James Hawes says the weekly schedule was Apple's idea.
  • People have been calling Hawes to ask why they have to wait for a new episode.

If you've been sucked into the world of Slow Horses on Apple TV+ but find yourself wishing you could binge-watch it, you can blame Apple. That's according to Director James Hawes — and he'd probably know.

The gritty Apple TV+ show burst onto the scene on April1 with the first two episodes made available immediately. But after watching those, eager viewers were left having to wait a week for the next episode. And a week after that, and so on. It's something that Apple TV+ has done before but it's still an oddity in a world where the likes of Netflix tend to make everything available on day one. And people aren't happy.

Those people, Deadline reports, should blame Apple. Including the people that have been calling Hawes to complain!

Apple TV's six-part mini-series Slow Horses, adapted from the novels of the same name by Mick Herron, landed on 1 April with a one-two punch and promptly kept viewers waiting, having decided to parse out the remaining four episodes out on a weekly basis. "It was Apple's decision," says director James Hawes. "But if the response I've had is anything to go by, the anticipation it has created is fantastic. I've got people ringing me up to say, 'Why are you doing this? I wanted to finish it over the weekend!' The greatest compliment you could have is that people are demanding more—and now."

The show, starring Gary Oldman and based on the book by the same name by Mick Herron, is already proving popular. There's no doubt that the weekly releases help to build anticipation and continue to keep attention on a show that might otherwise have lost it after a big initial flurry. But boy, would I rather not have to wait a week to find out what's going to happen next!

If you want to enjoy Slow Horses in style, be sure to check out our list of the best Apple TV deals on the market today.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.