My greatest Prime Day regret: Buying the awesome Beats Studio Buds

Beats Studio Buds Case
Beats Studio Buds Case (Image credit: Rene Ritchie)

So here's the deal. Right now you can pick up a pair of Beats Studio Buds for just $100 for Prime Day. Pretty great, right? Unless you bought a pair a few days ago like I did.

We've all bought things and then seen them drop in price afterward, right? But I managed to do it amazingly close to that price drop. Like, I couldn't have chosen a worse time to make the purchase if I'd tried. And worse still, they weren't even for me — they were for my oldest's birthday.

I'm more of an AirPods Pro man myself. But for a 10-year-old? Beats Studio Buds are a great option for various reasons. First, they come in multiple colors, which is a bonus when you're 10 and don't want white (come on Apple, give us colored AirPods!). Next, they come with an almost identical feature set as Apple-branded earbuds and that includes active noise cancelation (ANC) so he can drown out his mother and I when we're trying to get him to put his clothes in the hamper. He's going to love them!

Me? Not so much. He didn't even choose the right color. He's gone for black, but we can all agree that the more discerning buyer chooses the red ones, right?

Now if you'll excuse me, I'm off to lick my wounds and hope his mother never finds out.

If you're still on the fence about Beats Studio Buds, don't be. You'll get a pair of earbuds that promise a full 24 hours of battery life thanks to the included charging case, not to mention that ANC feature I mentioned earlier. There's support for Transparency mode as well, should you or your kid decide they actually want to hear the outside world for a change.

I can't promise they'll actually pay attention to it, though. Sorry.

The bargain option

If AirPods are still more your style, panic not. There are tons of AirPods Prime Day deals to be had if you know where to look. And that link is definitely where you need to look.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.