Netflix raises prices, up to $18 for the most expensive plan

Netflix Default Cat
Netflix Default Cat (Image credit: Netflix)

What you need to know

  • Prices are going up for new and current subscribers.
  • Last price hike was nearly two years ago
  • Hike comes as Apple TV+ remains free for first subscribers.

Netflix is raising the monthly price of its streaming video service for U.S. customers. The standard plan is rising $1 per month while the premium tier is jumping by $2 per month. The higher prices are in place immediately for new subscribers beginning today, October 29, and being implemented gradually for existing subscribers based on a customer's billing cycle. Netflix last raised priced in the U.S. in January 2019.

The new prices are:

  • Standard, $14 per month
  • Premium, $18 per month

The Thursday price hikes don't affect the basic plan, which remains $8 per month.

Netflix's decision to raise prices comes a few weeks after Apple extended the trial period for early adopters of Apple TV+ by three months. Launched in November 2019, the service remains free for those subscribers until January 2021.

Bryan M Wolfe
Staff Writer

Bryan M. Wolfe has written about technology for over a decade on various websites, including TechRadar, AppAdvice, and many more. Before this, he worked in the technology field across different industries, including healthcare and education. He’s currently iMore’s lead on all things Mac and macOS, although he also loves covering iPhone, iPad, and Apple Watch. Bryan enjoys watching his favorite sports teams, traveling, and driving around his teenage daughter to her latest stage show, audition, or school event in his spare time. He also keeps busy walking his black and white cocker spaniel, Izzy, and trying new coffees and liquid grapes.