Non-Disclosure Expiring? [Redacted] Retracted? App Store to Launch Today?!

Since the iPhone SDK launch in March, developers accepted into the program have been bound via NDA (Non-Disclosure Agreement) to Apple-institutionalized uber-secrecy (leading one noted developer to cleverly refer to the SDK as [REDACTED] on Twitter). Tech Crunch says, like .Mac, that may end later today:

Apple finally let developers know when their iPhone apps will be live on the App Store for users to download and use: around 9 am PST Thursday morning. That, at least, is when the embargo lifts and press can start writing about the specific applications. Presumably the App Store will go live, along with iPhone 2.0 software in general, around that time.

So get ready to push-update your new MobileMe calendars and launch your iTunes 7.7, because it looks like the App Store cometh. (Thanks again, New Zealand!) In a few short hours, we may just know who made it into the launch party. (And Dieter, Brian, and Casey may be slap-fighting over who gets to rock Super Monkey Ball first -- at least until they add network multiplayer :) )


Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.