NRG snags former Apple TV+ exec as its new chief marketing officer
What you need to know
- Grady Miller is the new CMO of NRG.
- Miller had previously been in charge of a team responsible for using customer insights to inform content choices at Apple TV+.
National Research Group (NRG) has signed former Apple TV+ exec Grady Miller to be its new chief marketing officer. Miller returns to NRG after leaving to join Apple in 2019 and will now head up marketing at the entertainment and tech research firm.
In a move reported by Variety, Miller will now "oversee the direction of the firm's client engagement, content marketing and media outreach." While involved with Apple TV+, Miller reportedly built the group that's now responsible for using customer insights to inform future content plans.
Miller also had his own comments, saying that, "NRG's singular expertise has never been more relevant to understanding what is next in culture. That's why I'm so excited to be rejoining NRG at this pivotal moment. As we harness our vast knowledge of the consumer, NRG is further shaping the conversation around the future of content, tech and media."
Apple TV+ has undergone quite a growth spurt since its introduction and is now very much involved in various awards ceremonies for the content that it streams. Apple TV+ shows recently picked up a raft of awards and will look to continue that in the future. The strategies worked on by Miller surely helped along the way.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.