Pandora will soon let musicians get in touch with their fans directly. Artist Audio Messaging will let artists send "personalized" audio messages to their fans through the Pandora app, and will roll out to users later this week. Only a small number of artists are participating in the program while it's in the pilot stage.
Pandora sees artist messages including things like new album announcements, tour dates, and more. From the Pandora blog:
We're excited by the range of possibilities of what these messages could be: a tour announcement, new album drop, a crowd-funding campaign, the story behind their latest song or simply a thank you to fans for listening.
If you get tired of receiving messages from artists, you'll be able to turn them off in the Pandora app's settings.