iPhone, iPod touch, and iPad users outside the US rejoice, for Apple has raised its countenance and finally blessed us with Promo Codes that work in international App Stores. UK? Yup. Canada? You betcha. Corto Maltese? Uh... we'll get back to you.
Promo codes are a great way to offer your app to the media for promotional purposes or for them to review and test your app. Your promo code distribution is no longer limited to U.S. customers. Promo codes can now be redeemed through any App Store around the world. You can request 50 promo codes per version of your app from iTunes Connect.
To learn more about requesting promo codes, see the Requesting Promo Codes section of the iTunes Connect Developer Guide.
Good news for developers who'd like to encourage international reviews and give-aways, and good news for international users tired of "Promo Codes only work in the US App Store, Apple's rule, not ours!" at the end of every post.
Bad news for developers is that 50 promo code limit, so while there's now a bigger audience, there's no bigger supply to match. Little help there Apple?