Promo codes now work in international App Stores

By Rene Ritchie
last updated

iPhone, iPod touch, and iPad users outside the US rejoice, for Apple has raised its countenance and finally blessed us with Promo Codes that work in international App Stores. UK? Yup. Canada? You betcha. Corto Maltese? Uh... we'll get back to you.

Promo codes are a great way to offer your app to the media for promotional purposes or for them to review and test your app. Your promo code distribution is no longer limited to U.S. customers. Promo codes can now be redeemed through any App Store around the world. You can request 50 promo codes per version of your app from iTunes Connect.To learn more about requesting promo codes, see the Requesting Promo Codes section of the iTunes Connect Developer Guide.

Good news for developers who'd like to encourage international reviews and give-aways, and good news for international users tired of "Promo Codes only work in the US App Store, Apple's rule, not ours!" at the end of every post.

Bad news for developers is that 50 promo code limit, so while there's now a bigger audience, there's no bigger supply to match. Little help there Apple?

[Makinado via 9to5Mac]

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.