Report: Apple planning multibillion-dollar NFL deal

Fox Sports App iPhone X
Fox Sports App iPhone X (Image credit: Luke Filipowicz / iMore)

What you need to know

  • Apple is again said to be considering an NFL deal for Apple TV+.
  • A report says it is contemplating a deal to bundle Sunday Ticket out-of-market games, live streaming, and an equity stake in NFL media.

A second report in as many weeks claims Apple is seeking to invest in a multibillion-dollar deal for NFL rights.

Front Office Sports reports:

Apple is exploring an audacious plan to scoop up the NFL's available rights with a single, multibillion-dollar deal, sources tell Front Office Sports.The NFL is currently fielding offers for three assets: an equity stake in NFL Media, the "NFL Sunday Ticket" package for out-of-market games, and livestreaming games on mobile devices.Apple wants to bundle them all into one sweeping deal, said sources. That would instantly make the tech giant, which has long avoided sports, one of the NFL's biggest business partners.

A source reportedly said Apple "is thinking very big" and that it wanted to roll up the features into one big NFL package. Last week both Apple and Amazon were reported as contenders for Sunday Ticket, which is set to move exclusively to streaming from 2023. That report pegged a possible deal valued at around $2 billion.

Apple TV+ doesn't have any live content on its platform just now, hosting exclusively original Apple TV+ shows and movies created by the company. However multiple rumors have persisted the company may try to break into the live sports market. Apple was notably absent when the NFL signed its $100 billion TV deal last March.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9