Subscribers say Apple TV+ is worth $6.90 per month — it costs just $4.99

Apple TV+ Apple TV interface
Apple TV+ Apple TV interface (Image credit: Joseph Keller / iMore)

What you need to know

  • Apple TV+ is worth almost $7 per month, according to subscribers.
  • Those paying for Apple TV+ hand over just $4.99 per month.

If you thought that Apple TV+ was an amazing value compared to the likes of Netflix, Disney+, and all the rest, you aren't alone. According to a new survey, subscribers believe that Apple TV+ is worth $6.90 per month. A bargain when you remember that Apple only charges you $4.99 per month for it!

The mindboggling news comes via Fandom's annual streaming study. The survey asked subscribers how much they think that the various video-on-demand (VOD) services should cost with the average being $7.46 per month. The results make for interesting reading when broken down, however.

Average prices consumers want to pay for top streaming services include: Netflix ($10.60), HBO Max ($9.30), Disney+ ($9.20), Hulu ($8.60), APV($8.60), Apple TV+ ($6.9) Paramount+ ($6.80) Peacock ($5.50).

So how much do people currently pay? We know that Apple TV+ costs just $4.99 and it's also available as part of the Apple One bundle, too. Netflix starts at $9.99 and goes all the way to $19.99 if you want all of the bells and whistles — including 4K streaming. Disney+ costs $7.99 per month while HBO Max will set subscribers back $14.99 per month.

Based on that it is clear that Apple TV+ is a big winner here, at least in terms of pricing. The growing catalog of content is a plus as well, although the number of TV shows, documentaries, and movies on Apple's VOD service is still much lower than the likes of Netflix. That isn't to say that the Apple TV+ buying team isn't trying, though — new shows are being announced all the time.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.