What you need to know
- Apple TV+ and Nike have signed a deal that will see the pair work on sports movies.
- A first-look deal has been signed with Nike's Apple Original Films.
Apple TV+ and Nike have reportedly teamed up to create new movies based on sports. The first-look deal is between Apple Original Films and Nike's production label Waffle Iron Entertainment. Makeready will also have input in future projects.
Apple and Nike have a long relationship and you can currently buy a Nike-branded Apple Watch Series 7 and associated bands at any Apple Store. This new deal takes things further and will see new sports-oriented movies land on Apple TV+ in the future, Deadline reports.
This isn't the first time that the streamer has dipped its toe into the world of sports, of course. The Apple TV+ show Greatness Code sees various sportspeople talk about how they got to the top of their field while the basketball docuseries They Call Me Magic tells the story of Magic Johnson. The deal with Nike's Waffle Iron Entertainment is set to focus on fiction, though, rather than real-life stories.
Apple TV+ recently also confirmed a deal for a new movie based in the world of F1 motor racing that will include Brad Pitt. Racing driver Lewis Hamilton is also involved in the project.
Pitt will star "as a driver who comes out of retirement to compete alongside a rookie driver against the titans of the sport." There is currently no release window being shared, but we do know that you'll need an Apple TV+ subscription to watch the movie. However, it's also possible a short theatrical release will be used as a way to get the movie into awards recognition territory as was the case with the hugely successful CODA.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
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