Volume licensing and the App Store

Apple today posted a Q&A in response to the ongoing controversy surrounding Final Cut Pro X, and one of the the responses concerned the availability of volume licensing within the Mac App Store.

Can I purchase a volume license?

Final Cut Pro X, Motion 5, and Compressor 4 Commercial and Education Volume Licensing will be available soon via the Apple Online Store for quantities of 20 or more. After purchasing, customers will receive redemption codes they can use to download the applications from the Mac App Store.

It's not clear to me if Apple intends to offer discounted volume licensing with Final Cut Pro X, or if they mean something similar to the existing App Store Volume Purchasing Program for educational institutions, which lowers management overhead but not price.

At WWDC 2011, Readdle spoke about customers who wanted to deploy their PDF Expert across their workforce, so their employees could easily sign documents while mobile. It's not hard to imagine a fleet of road worriers wanting to license turn-by-turn navigation apps in bulk either, or a school wanting a price-break on apps for their iPads, or a retailer for the point-of-sale iPod touches. And there doesn't seem to be an easy answer for that today.

If a reduced price could be paid in exchange for a batch of redemption codes, however, there are a lot of developers and purchasing departments alike who would probably appreciate that functionality. It would introduce a level of complexity to the App Store model, both for Apple and developers, and that alone might mean we're as unlikely to see it as we are upgrade pricing or real app demos. Like with upgrade pricing and demos, however, the overall value might more than make up for the cost.

(Aside: Apple's continued use of the Q&A mechanism to handle customer relations is clever. It worked well for the Location Data controversy; we'll see how well it works here. If nothing else, it immediately changes the dynamics of the conversation.)

[Apple Final Cut Pro X Q&A]

This post may contain affiliate links. See our disclosure policy for more details.

Latest And Best Prime Day Deals

The Ring Alarm security system is reaching new low prices for Prime Day
Ring Alarm home security systems

Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
The Sonos Beam Prime Day deal includes a $40 discount and $100 in Amazon gift cards
$359.00 $499.00 Save $140

That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
PlayStation 4 Slim 1TB console with Marvel's Spider-Man and Horizon Zero Dawn
$249.99 $359.98 Save $110

This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

The newest device in the Echo family, the Show 5, is now down to just $50
Echo Show 5
$49.99 $89.99 Save $40

It's only been on the market since May, but it hasn't escaped the Prime Day price cuts.

Amp up your home security with these huge Prime Day discount on nearly all Ring products
Save on Ring products today only

Whether you need a video doorbell, whole home alarm system, or some lights to brighten a dark area, Amazon has it all marked down today!

These huge price drops on the entire Galaxy S10 lineup might be one of the best Prime Day phone deals we'll see
Samsung Galaxy S10 128GB unlocked Prism Black Android smartphone
$599.99 $900.00 Save $300

We love the Galaxy S10, and we love deals. This combines two of our true loves in one!

Scour Amazon Warehouse's deals to save an extra 20% on tech and more through Prime Day
Extra 20% off Amazon Warehouse

Amazon Warehouse sells a myriad of items in varying conditions, from refurbished to open-box, used, warehouse-damaged, and more. It's a great place to snag a deal, and now Prime members can save an extra 20% off select items at checkout.

There's never been a better deal on the Ring Video Doorbell 2 than this pre-Prime Day offer
Ring Video Doorbell 2 (Certified Refurbished)
$89.99 $169.99 Save $80

Amazon is taking $80 off the certified refurbished Ring Video Doorbell 2, which lets you see and speak with visitors at your front door no matter where you are in the world.

More Prime Day Deals