The switch has been flipped on Apple Pay support over at HSBC and First Direct. Should you have an account with the UK bank and its subsidy, you'll now be able to take full advantage of Apple's new payment system. Support at the two banks was originally slated for the launch of Apple Pay, but was pushed back to July 28.
Customers at both HSBC and First Direct have been rather vocal about the contactless payment system, and rightly so as said credit card payments have been commonplace in the UK for a while. Apple Pay is simply natural progression for those with iPhones. You should now be able to add your HSBC card to Apple Pay at your earliest convenience.
If you require some more details on Apple Pay (or require a helping hand), be sure to check out our past coverage: