The holidays are traditionally the App Store's strongest week of the year but this year was stronger than ever: Over $1.22 billion-with-a-b in total spend, and record-smashing $322 million on New Year's Day 2019 alone.

From Apple

"The App Store had a record-breaking holiday week and New Year's Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year's Day set a new single-day record at more than $322 million," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang."

Top performers included:

Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays. Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike. Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Lumosity charting in their respective categories.

And it wasn't just the App Store that was crushing it:

Apple services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store's search ad business.

Given Tim Cook's announcement that Apple was reducing revenue guidance for Q1` 2019, and the widespread belief that the smartphone market has matured to the point of flatting out, services are more important to Apple — or, more specifically, to Wall Street's' perception of Apple — than ever.

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