Apple Owns the Decade on AdWeek's Marketing Awards
Apple won much of the decade in AdWeek's Best of 2000s Awards, which given their long and successive history of brilliant advertising shouldn't come as too much of a surprise to any of us in tech. And it starts right at the top with the big apple himself, Steve Jobs, Marketer of the Decade:
"Think different." The effort relaunched the Apple brand, but carried an equally important message: Steve was back. Visionary, iconoclastic and fearless, Steve Jobs the marketer is inseparable from Steve Jobs the personality. His inimitable blend of competitive skill and design savvy hasn't just saved a fading brand, it's recast two businesses that used to have nothing to do with computers: music and mobile phones.
Apple also took honors for Brand of the Decade, iPod for Product of the Decade, "Get a Mac" for Campaign of the Decade, "Silhouettes" (the iPod+iTunes commercials) for Out-of-Home Ad of the Decade, and "Nike Plus" for Digital Campaign of the Decade.
Phew. Hope Steve had Phil Schiller help him cart away those trophies!
[via MacRumors]
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
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Gadget show on channel five named the Apple Iphone gadget of the decade!
Yea I so the gadget show too it was amazin new it would be iPhone, it's weard tho how gadget show done it but it's really gadget of the decade
Gadget show was right on the iPhone, but how can the wii beat the ps3?!
@Marksy
Install base + innovation = how Wii beats PS3.
I have/had darn near every console known to man and my Wii gets the most workout.....eww that sounded nasty.
My wii had a small lull, 360 got some use, but now Mario is out, Wii is EASILY on top (or the PS3 at least)
Congrats Steve-O
And Time may name Jobs man of the year.
The love fest is starting all around.
Dead man walking!!. Mark my words.
I actually think the iPod has more of a claim to gadget of the decade than the iPhone. After all, the iPhone wasn't even in existance until mid 2007 and wasn't really as useful on the go until the 3g came out a year later.
The iPod changed the way we listened to music and pretty much evolved an entire industry.
@icebike
"Dead man walking!! Mark my words."
That was cold...and a little creepy.
And well deserved, all of those awards.
And in ten years, they will win awards for the tablet, some new ad campaigns and who knows what else!
Can't wait for apples future.
@Joe McG
I might be inclined to agree, especially since the iPhone is pretty much a iPod touch.
'iPod' is synonamous with MP3 players.