Steve Jobs in shorts, on branding - Think Different [video]
A younger, leggier Steve Jobs briefly schools the industry on how to do iconic, emotional branding by way of introducing the classic Think Different campaign.
Video after the break.
[Digital Daily via 9to5Mac]
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
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I just cried.......
Same way of argumenting and stuff like that... You should compare this presentation to the upcoming one!
Leggier indeed! Interesting that he said marketing was not about just saying that they were better than Windows when that's really what the Mac v. PC campaign with Justin Long was all about. I'm not knocking them, it's obvious that Apple are among the best marketeers in the world but I'd like to hear Steve Jobs respond to that regarding how that specific campaign fits this meme.
Me too dude think different
All that for an ad.
I cried too. And played it 10 times and forwarded it to those who get it and those who don't but should get it.