Apple to live stream September 1 special music event
UPDATE: Here's the link to the whole event on Apple.com
Throwing caution -- and bandwidth! -- to the wind, Apple has just announced that tomorrow, for the first time in recent memory, they'll be live streaming one of their keynote events:
Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.
No word on Windows, Linux, Android, webOS, or any other kind of compatibility, so have your Apple gear ready. TiPb will be following along and providing our usual commentary and color so if you plan on watching, come watch along with us.
[Apple PR]
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
| Tweet |
|
|
Leave a Reply
Note: Comments must be civil, respectful, and on-topic. If a comment does not add to the conversation, if it contains spam advertising, or inappropriate language or content, it will be removed. Insulting the topic, author, staff, site, network, or other commenters will result in the comment being marked as spam and potential prevent future comments from appearing on the site. Do not post as a business or your comment will likely be confused with spam. Comments containing links may be held for moderation. Relax, enjoy, and share in the discussion.
First time ever!
whaaaaat? I'm so excited!
Well, not the first time ever, but the first time in many many years!
Great news. thanks.
A hint at streaming iTunes.com?
Either Apple is planning on announcing something huge and game changing (iTV with iOS?) or it's an attempt to prevent the wifi issues of the last keynote. Then again, they could be making this change for no particular reason at all.
I bet they're streaming it because one of their announcements is involving streaming. Or, they finally invested in the infrastructure.
If they're streaming, then noone (media) needs to bother to show up..
Because Job said so that's why
Because Jobs said so that's why
I agree with some above in that they are streaming because they will offer iTunes.com finally and let us join the cloud!!!
listens for the angry mob to demand content be provided in alternative formats, like they do when anybody uses flash.
crickets
Yeah, thought so.
They're going to need some intense bandwidth to pull this off but you know it will go off without a hitch because Adobe is just waiting for this flash-free party to go down! Jobs is personally ensuring today that they have 10x the bandwidth they will likely need. I'll be watching on my iPad tomorrow at work, can't wait!!! iOS 4 beta for ipad at least please! Frankly I could care less for anything having to do with ipods or iTVs unless they really drop something revolutionary for the TV.
Very cool........ iTunes.com......... maybe we'll learn more about Apple's billion dollar data center........ hmmmmmm...???
I have wondered why Apple has not done this before. Obviously this time, they don't want their wi-fi network crashing again. Good news for us, but never for Aussies who want to watch when it's on in the middle of the night at 3am!
igeeks and their idevices lmao.
After the debacle at the iPhone 4 introduction, Steve realized that I they stream live, there's no need for bloggers to be at the event with their mifi's jamming up the local network. Therefore, I predict that the first announcement of the event will be something along the lines of "Anyone caught using a mobile hotspot will be removed from the audience to be butt-sexed repeatedly" Cheers, Dim
While cool, what's so special that it's Mac only. Especially when they mention they are using "open" standards. How is that open?
@Sting7k
Because "based on open standards" to apple means that they took open standards, and closed them to work on only their own stuff. It's just the way Apple does business. It's also the reason why I won't buy Apple products. I like Apple products, but until Apple can play nice with anything you don't buy from them, I won't vote for them with my money.
Must be Jobs answer to the MiFi interference problems they had last time.
Niiicee, I'll be tuning-in for sure!
Note: open standards don't have to be implemented. Apple could be using open standards only they've so far implemented. However, why it wouldn't work in Windows Safari or QuickTime is beyond me, since those should be at parity with Mac -- unless Apple is relying on CoreAnimation or something else OS dependent.
Rats have a doctor app at 1P EST. May be he will let me use his wifi.
I wonder if we can watch this over 3G =)
streaming iTunes is coming and this is going to show the quality off
I'll drag my lil mac mini all the way to work if I have too, why would it not work on windows?
@Rene
Incorrect. An open standard that does not have multiple conforming implementations is neither open nor a standard. A draft that does not even contain enough details for an independent implementation is even less so. For the moment, HTTP Live Streaming is no more or less a standard that Microsoft's Open Office XML -- built with standards, but by one vendor, for one vendor, and with non-disclosed extensions. Microsoft succeeded in bullying its way to ECMA certification, creating a "standard" that nobody can use, and, while while Apple does not seem to be quite that bad with the IETF, their actions have not exactly been cause for optimism.
HTTP Live Streaming was submitted back in 2009, but, in that time, no other cosponsor has emerged, nor has there even been an overview coming out of IETF. While this is not necessarily cause for concern, Apple has been unable or unwilling to put forth a draft that would allow an independent body to create an implementation. Without that, you have no standard. I would love for Apple to prove me wrong, but it appears they like it that way, so they can shout "standard" while never delivering. I am not against HTTP Live Streaming by any stretch -- as a standard, it could fill a few glaring weaknesses in the curernt state of web video. (e.g. section 6.2.4, providing variant streams, will finally put web video on par with flash video's variable quality adjustment.) But only if Apple plays fair with standards, instead of the Microsoft-esque lip service they seem to be paying in this particular case.
Finally. I'm even more excited now.
@(Copy of) Dev: Just because others are slow to adopt an open standard is no reason to call the standard closed.
@waidt
No, but the lack of a standard specification that others can implement is reason to call it closed.