Apple airs new commercial: iCloud Harmony

Apple airs new commercial: iCloud Harmony

Apple has just released a new iCloud-themed commercial aimed to show the advantages of their push and store network. The commercial begins with an iPhone user tapping "Use iCloud", then buying an album. Cut to an iPad where the music automagically downloads as well. Cut to a MacBook Air and the music is also downloading there.

An iPhone user snaps a picture of his (going by the thumbs!) daughter, and it shows up in Photo Stream on an iMac and iPad.

An iPhone user drags a calendar appointment down and it's instantly reflected on a MacBook Air and iPad.

An iPhone user installs Flipboard and the iPad installs it as well (sorry, no Mac App Store parallel downloads).

An iPhone user adds a contact and it gets added on the MacBook Air. iBooks popular an iPhone and an iPad. Photos fly from iPhone to iPad to MacBook Air.

Automatic. Everywhere. iCloud.

Interesting that only the iPhones initiate action in the commercial, and there's no human involvement with either the iPad or the Macs. Nor are any MacBook Pros, Mac Minis, or Mac Pros shown. Or any iPod touches. Or Siri.

Makes for a great commercial, though.

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 14 comments. Add yours.

Lucas says:

What song is used in this video?

astralisdustin says:

Sounds like something they made themselves.... maybe in garage band.

Avenged110 says:

I don't know, but I want it.

The Rated R Superstar says:

the name of the song is "Reach" - Andy Huckvale and if you want to find other songs Apple use in there adverts heres the link :)

Bob says:

I think it is a Howard Jones remix 'Don't try to live your life in one day'...

Evan_Beezy says:

I need a Mac. iCloud isn't so awesome with a PC.

Rob says:

Im guessing everything was done from the iPhone since it is a iPhone 4S commercial

mustangboy88 says:

Dont you need wifi to do all this. Seems like iCloud only works when on wifi. Am I wrong about that.

lsenkowsky says:

I think Photo Stream requires WiFi, but everything else can be over 3G. Except I think the 20MB app limit applies still, so any apps over that size might have to be downloaded over WiFi.

meh says:

Which kinda defeats the purpose. Where I live mcdonalds is the only public wifi.

Sluggo says:

All of iCloud's features work over 3G or other non-WiFi networks. FaceTime is the only service which requires WiFi.

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