Apple announces over 100 million iPod touch units sold since 2007

Apple has sold more than 100 million units of the iPod touch since its introduction in late 2007. Jim Dalrymple of The Loop reported that Apple informed him of the milestone this morning.

In addition to launching a new model of its iPod touch on Thursday, Apple told me this morning that it has sold more than 100 million units of the iPod touch since its introduction.

This comes on the heels of this morning’s announcement of a new 16GB iPod touch. The iPod touch has proven itself to be a very popular product, accounting for more than half of all iPods sold. More than just a media player, the iPod touch has also become the primary gaming device for many, rivaling companies like Nintendo and Sony in the portable gaming space. Parents looking to get their children a smart device without the hassle of a contract often pick up the iPod touch, with the parental controls allowing them to manage the content that their children see. While many think of it as just an “iPhone without the phone”, the iPod touch has proven to be a great device, for both Apple and consumers, in its own right.

Source: The Loop