Apple announces WWDC 2013 tickets to go on sale April 25, even to run June 10-14

Apple has announced not only the dates for WWDC 2013, but in a stark break with tradition, they've also announced when tickets will be available for purchase. From the WWDC 2013 website:

Apple Worldwide Developer Conference, June 10-14, San Francisco

Tickets go on sale worldwide on April 25 at 10 a.m. PDT

Get an in-depth look at what’s next in iOS and OS X, and learn how to take your apps to the next level. With over 100 sessions, extensive hands–on labs, and engaging events, you’ll connect with Apple engineers and fellow developers for an incredible week of inspiration.

There's a lot of extra information on the website, including eligibility, tracks, and more. So... will this make the purchasing process better, or worse? Lack of surprise vs. full on riot rush? Who's buying?

Source: Apple