Two sources familiar with the auction are reporting to Bloomberg that Apple is considering a bid to purchase the Hulu service. This isn't too hard to believe considering Apple has $76.2 billion in cash and securities.
Hulu is already a competitor to Netflix but if Apple does make an offer, this may give Netflix an even larger run for its money. Especially after Netflix's recent pricing change that recently angered a lot of its customers.
When asked, neither a Hulu or Apple representative would comment. If Apple does acquire the service, it would be interesting to see how that would affect the Netflix streaming currently offered natively for AppleTV users.
Would they simply kick Netflix out and replace it with Hulu? I can't speak for everyone but given Netflix's new pricing plans, I think I'd be okay with that...