Apple CEO Tim Cook reportedly addresses Apple employees following $1 billion Samsung verdict

Apple CEO Tim Cook reportedly addresses Apple employees following $1 billion Samsung verdict

Apple CEO Tim Cook has reportedly sent out an email to Apple employees, sharing his thoughts on today's massive $1 billion victory against partner/rival. Cook's comments echoed a great deal of Apple's public statement, but according to 9to5Mac's Mark Gurman, also added:

We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.

Cook, who became CEO exactly a year ago today, previously said Apple could not become the developer for the world, and no doubt sees today's verdict as an affirmation of his and Apple's position.

You can read the rest of the memo via the link below.

Source: 9to5Mac

Have something to say about this story? Leave a comment! Need help with something else? Ask in our forums!

Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

More Posts



← Previously

AluPen Pro stylus for iPad review

Next up →

Poll: What do you think about the Apple vs. Samsung verdict?

Reader comments

Apple CEO Tim Cook reportedly addresses Apple employees following $1 billion Samsung verdict


Rene, can you write a post on what's going to happen next? I'm not talking about appeals, but what does Samsung do now?

"It’s about values. We value originality and innovation...."
LOL, I guess Tim doesn't know the Mac was copied from Xerox PARC.

The Macintosh and the Xerox Star look nothing a like. They are as far apart from each other mail truck is to a compact car.

It really amazes me how many people use this argument when the facts are that Xerox had no idea what direction to take PARC and Apple LICENSED THE PATENTS from XEROX.

Oh, I didn't know Apple licensed patents from XEROX for the Mac. The common story is is that Steve Jobs saw a demo of the PARC technology and went back and started a project to create the Lisa. This is the first I've heard of Apple licensing patents from XEROX.

Good on Apple. The extent that Samsung went to copy was ridiculous. Years ago, my friend gave me his BlackJack when he upgraded to the iPhone 3G. I couldn't believe what a complete ripoff it was to my sister's BlackBerry. That's just part of their strategy and DNA. Copy. Copy. Copy. BTW, that BlackJack which ran Windows Something 5 point something was absolutely the worst experience ever on a smartphone. Horrible.

I guess I am on the other side. Because I carry a Samsung note. At least I can see my screen. I am tried of the back and forth court battles over copyright. I still say that apple it self as step over the line a few times. Just my two cents

Apple have a long history of separateness, an identity embodied in great "patriotic" struggles and enmity with the great houses of the computing world.

First came the war against IBM (the veritable "boys in blue"). Apple was very young then - When that hammer flew, in the now historic advert that announced the Mac, it was smashing Apples version of Big Brother - IBM.

Then came the war against Microsoft, specifically over Windows. Apple used Microsoft to write the new OS for the Mac. Steve Jobs accused Bill Gates of theft then. It was the titanic battle of it's time and Apple lost it.

In a strange postscript, it was Bill Gates who lent Jobs the cash to keep Apple alive and save it, in that darkest hour of the hero's return. Apple's fans were livid. I sometimes wonder if Jobs ever really thanked Bill.

There may have been others in between, smaller and less significant, but just as emotional.

Samsung and their alleged copy of the iPhone, iPad, the round cornered rectangle, Icons and so on. Are Apples latest "patriotic" war. Part of an even wider "thermonuclear war" with Android, launched by you know who.

Apple are now a huge, long established player. In a stroke of irony, they have become the IBM of their time. Perhaps this is also time for the company to grow up and leave behind the naively impassioned 60s attitudes that created it.

It is time to grow up Apple. You are no longer a flower child, just one of the older elephants in the computational savanna, it is perfectly normal and natural for others to want and take a slice of "your" territory. Live and let live; before live and let die, becomes the only solution to sharing the savanna with you.

I disagree man. After finally finishing Job's biography I understand just how much work the team at Apple puts into their products. They use top talent and take years to perfect what three doing and for Samsung to come out a year after the droid line got attention with an organized approach based around taking elements directly from Apple's UI, and not pay for it sounds crazy.

The galaxy line is pretty much the only remaining android line with mindshare approaching the iPhone.

Samsung will pay up because they have to and either eliminate their Android overlay or Google will need to revamp Android entirely. Maybe they should license whatever is left of WebOS and incorporate those interface elements, since Web OS neither looks nor behaves like iOS. It would be particularly sad for Windows Phone and Blackberry 10 (which won't arrive until 2013) to be the only alternatives to iOS.