Apple comments on EPEAT environmental certification

Apple comments on EPEAT environmental certification

Apple has responded to concerns surrounding their request to remove the EPA (Environmental Protection Agency) EPEAT (Electronic Product Environmental Assessment Tool) certification from 39 of their product lines. A statement issued to The Loop reads, in part:

Apple takes a comprehensive approach to measuring our environmental impact and all of our products meet the strictest energy efficiency standards backed by the US government, Energy Star 5.2.

As was mentioned when the story broke, EPEAT is not applicable to iPhone or iPad, so while certain organizations are barred from purchasing non-certified computer equipment, non-iOS, non-consumer products make up a relatively small portion of Apple's customer and revenue base.

Apple does lead the industry in environmental disclosure, and they maintain their own recycling program. Given their success, however, Apple also faces amongst the toughest scrutiny in the industry. So it remains to be seen whether Apple plans to stick with Energy Star, wait for an updated EPEAT, or simply go their own way.

Read the rest of Apple's statement, and some spot-on analysis from Jim Dalrymple via the link below.

Source: The Loop

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple comments on EPEAT environmental certification


This press release is classic misdirection. EnergyStar and manufacturing footprints are are orthogonal concerns to EPEAT standards. Apple can be applauded for one (and should be) and derided for another. At any rate, I suspect most companies are more concerned about the lack of inexpensive (in-house) repairs and recycling parts in Apple's newer designs than any environmental impact.

The overall impact on Apple sales will be miniscule. While some organizations, like San Francisco [ ] are dropping Mac purchases due to a 100% EPEAT compliance policy, most large organizations just require a percentage of their purchases meet EPEAT standards. In most of these organizations, Macs still comprise a small percentage of their computer purchases -- small enough to fit in a companies non-EPEAT slice.

In other words -- Apple is using the power of free market and capitalism as it was intended to push innovation forward by cutting the chains of government / commie environMENTALism extremities that stall organic growth and development of technology and innovation.

Good for them!