As part of Apple's renewed push on its environmental strategy it has taken out a full page ad in the British newspapers today that has a not so subtle dig at Samsung in the process. It was first noticed by David McClelland in the Metro and reported via Twitter:
Apple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'. pic.twitter.com/RNbgBNtjHZ— David McClelland (@DavidMcClelland) April 22, 2014
The reference to Apple's seemingly never ending lawsuits with Samsung is obvious, but the more important message is the environmental responsibility push. Apple is making a big deal of it. Maybe others will follow.