Apple has a dig at Samsung in its new environment focused newspaper ad

Apple newspaper ad

As part of Apple's renewed push on its environmental strategy it has taken out a full page ad in the British newspapers today that has a not so subtle dig at Samsung in the process. It was first noticed by David McClelland in the Metro and reported via Twitter:

The reference to Apple's seemingly never ending lawsuits with Samsung is obvious, but the more important message is the environmental responsibility push. Apple is making a big deal of it. Maybe others will follow.

Source: @DavidMcClelland via 9to5Mac

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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There are 15 comments. Add yours.

Ahmad Zulfadhli says:

The fonts are so small... Could you enlarge it ? Or at least tell us what that was about?

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jordanm341 says:

Ikr!!! Like fr fr

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OreoMuncher says:

There's one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We'd be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.

Of course we know we can continue to do better. We've set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet's limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.

Richard Devine says:

If someone wants to go buy me a newspaper I'll happily sit and transcribe it for you

cc3d says:

Apple should patent solar panels!

DaMaRa1109 says:

Samsung should copy apples advertising ... Genius compared to their awful ads.

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Jacobmcd says:

Lol

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LandRovers says:

That's cold-blooded. And totally awesome!

iSRS says:

Thanks! And way to go, Newspaper! Apple pays for a full color/full page ad and what do you do?

Slap your barcode and "Subscribe Today" message in the top corner...

Galley says:

On a related note, Mercedes-Benz holds patents on automotive safety features like air bags and crumple zones, but does not enforce them.

XENGS says:

Air bags? Mercedes? Don't think so...

Tom27 says:

Apples newly discovered environment focus is certainly the reason why iPad, iPhone etc. all have replaceable batteries. Oh wait, they don´t. What about Apple finally copying THIS?

Some Random Bloke says:

They are replaceable, just not user replaceable. Nothing to do with the environment.

Anna Arron says:

Apple is simply being sharp here as this is basically a demonstration of "Corporate Social Responsibility" goo.gl/JLzueu