Apple has hired Musa Tariq, formerly of Nike and Burberry, apparently in an effort to help boost the company's social marketing efforts which until now has taken a back seat in Apple's promotion efforts.
Tariq worked directly with Apple's current retail and online stores leader Angela Ahrendts when both worked at Burberry and it's likely that both of them will be working closely again now that Tariq is at Apple. When he worked at Nike, Tariq was the company's social marketing head and also worked on social networking efforts with Nike's many endorced athletes.
It will be very interesting to see what Tariq can do at Apple. The company hasn't done a lot to promote itself on networks such as Facebook or Twitter beyond just the standard efforts, so having someone of Tariq's experience should shake things up a bit.
What do you think of Apple hiring Tariq to be its social marketing leader?