For the ninth time in a row, Apple leads J.D. Power smartphone satisfaction survey
Apple has the highest U.S. customer satisfaction amongst smartphone manufacturers, according to J.D. Power and Associates. The survey ranks companies on a 1,000-point scale, using criteria such as performance, physical design, features, and ease of operation. Apple scores 855, sixty points higher than the next company on the list, Nokia.
For the ninth consecutive study, Apple ranks highest among manufacturers of smartphones in customer satisfaction. Apple achieves a score of 855 and performs particularly well in physical design and ease of operation.
The survey measures satisfaction among 9,767 smartphone customers, all of whom have had their phones for less than one year. Apple leads significantly, though other manufacturers are seeing better numbers as well. Overall satisfaction among smartphone customers has risen to 796, a 22-point increase over this same time last year. Improvements in features and services offered to smartphone customers is seen as the reason for the increase.
Source: J.D. Power and Associates
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